Sports Goods Industry Continued To Show Good Momentum In The First Half Of This Year.

In recent two years, the demand for sports consumption has been activated continuously.

Business performance has maintained steady growth.

Driven by the growth of orders in the first half of the year,

In the first half of the year, turnover increased by 15.7% to 2 billion 556 million yuan, and net profit increased by 1.3% to 270 million yuan.

In addition, the income of children's wear has continued to grow strongly, increasing 16.5% to 272 million 100 thousand yuan, accounting for 10.7% of the group's turnover.

The opening up of overseas markets has become one of the key points of this year's development.

This year, 31st degree became the official two level sponsor of Rio Olympic Games. It was also the first Chinese sports brand to sponsor the Olympic Games. It earned full exposure at this sports feast.

Under the massive Olympic marketing, the overseas layout of 360 degree has been steadily spreading. As of June 30th this year, 31st degree has 908, 180 and 52 outlets in Brazil, the United States and Europe respectively.

In the first half of this year, the sales growth of overseas business increased more than doubled, amounting to 45 million 200 thousand yuan, accounting for about 1.7% of the total business volume of the group.

321 degrees said that in the next three to five years, it will vigorously invest in the rapid development of overseas business, and international business will increasingly become an important source of revenue contribution.

The international community has maintained a sustained growth momentum.

XTEP's revenue in the first half of the year was 2 billion 534 million 600 thousand yuan, up 6% over the same period last year, and its net profit was 380 million 100 thousand yuan, up 10.6% from the same period last year.

At the end of the order meeting, the volume of orders showed an increase in the number of units in comparison with 2016, which is also the fourteenth consecutive quarter of growth since the fourth quarter of 2013.

XTEP continues this year in the field of deep ploughing and running. Retail sales of shoes have accounted for 56% of XTEP's total revenue. The results of XTEP's first order meeting in 2017 of June this year also showed that sales of functional sporting goods, especially running equipment, continued to increase, leading to an increase in the overall average selling price.

In order to promote the sale of running shoes, XTEP also increased the number of sponsorships of important marathons in the first half of this year. From the first half of 2015 to 5 games in the first half of 2016, 12 of the first half of 2016, the number of Marathon and other running events is expected to increase to about 40.

In addition, XTEP began to tap new growth points in the football market in the first half of this year, and promoted it to the second major business segments after running.

This year, XTEP launched a comprehensive football strategy, which marks XTEP's official entry into the football market. XTEP's first professional soccer product series, the 1 generation of blades, was launched in stores in June this year.

Compared with the 31st degree and XTEP, the performance of the birds in the first half of the year is not satisfactory.

In the first half of 2016, the company achieved operating income of 1 billion 18 million yuan, an increase of 0.13% over the same period last year, but net profit decreased by 9.90% compared to the same period last year, to 157 million yuan.

The reason for the decline of net profit is attributed to the decrease in government subsidies compared with the same period last year. In a half year report, the reporter found that in the first half of this year, the government received 398 thousand and 900 yuan of subsidies from the government, compared with 20 million 102 thousand and 600 yuan in the same period last year.

In addition, the net cash flow generated by business activities in the first half of the year was positive and negative, and outflows amounted to 360 million yuan, a significant decrease of 209.54% over the same period last year.

In the first half of the year, the investment activities of frequent birds were frequent.

The second phase sports industry fund competition domain has been established jointly by the O2O and the tiger. The competition domain will continue to focus on investing in China's sports industry and growth firms in the fields of sports operation, sports training and personal fitness service, intelligent equipment, sports network media and community platform.

At the same time, you and Xiamen Rong one network technology Co., Ltd. jointly set up an insurance company limited.

In order to promote the layout of the sports shoes and clothing line and integrate the resources under the high quality line, the precious bird invested 383 million yuan to acquire the 50.01% stake of the sports brand retailer, and became the controlling shareholder.

Despite the overall good performance of sports brand in the first half of the year, enterprises still remain cautious about opening stores, and many businesses are still closing a lot.