All Things Can Be Plush New Carrier Of Regional Culture Is Popular

Recently, cultural and creative products have become a new trend pursued by young people, and plush dolls, as one of them, have won the favor of consumers with their unique creativity and cute image. From the Malatang dolls launched by Gansu Museum, to the "Rong Mo Mo" dolls re engraved with the image of Roujiamo, to the Fuchai Plush Sword dolls, the King of Wu, these cultural and creative plush dolls not only have their own characteristics, but also set off a wave of "everything can be plush" on the social platform.

Plush toys, which seem to be an ordinary toy category, have become a new favorite among young people. Many young people are willing to spend a lot of money and even increase the price to buy these cultural and creative plush dolls just to see their cuteness. The rise of this trend can not be separated from the drive of JELLYCAT in the toy industry. JELLYCAT has won consumers' favor with its soft touch and lovely design, and the domestic cultural and creative industry has also drawn inspiration from it and launched a series of plush dolls with regional cultural characteristics.

The cultural creation of Malatang dolls launched by Gansu Museum is undoubtedly a popular product in this trend. Malatang, as an authentic delicacy, is popular throughout the country. Gansu Museum closely followed the trend, integrating the elements of Malatang into the design of plush dolls, and launched representative Malatang food material dolls such as rice cakes, crab sticks, and Spanish blue flowers. These dolls are not only lifelike, but also give them small expressions, which makes people laugh. The Gansu Museum is also quite creative in the way of sales. It adopts the immersive family playing method, so that consumers can experience the fun of "cooking" while buying dolls.

Driven by Gansu Museum, many cultural and creative plush dolls with local characteristics have also emerged in many places in China. Roujiamo dolls in Xi'an, herbal tea dolls in Guangzhou, Daoxiangcun pastry dolls in Beijing, etc. These dolls have strong local characteristics and attract a large number of consumers' attention through cute designs. On the social platform, these dolls quickly occupied the popular list of tourist souvenirs and became the popular goods that tourists scrambled to buy.

The combination of local specialty food and immersive interaction made this wave of domestic dolls reach a small peak during the National Tourism Fever. On the social media platform, the "food" packaging videos from all over the country compete with each other. The clerks and tourists are together in a cosplay, enter the set virtual situation, and act together with toys as prototype objects. This kind of experience, similar to the "family" experience in childhood, not only allows consumers to get more fun while buying dolls, but also allows better dissemination of regional culture.