Entrepreneurship: How To Grasp The Opportunity To Make Money

When the American Levi's saw the miners kneeling on the ground while working, the knees of their trousers were extremely easy to wear. So he brainstorm, collect the old canvas tents in the mining area, wash them, and rework them into trousers.

Levi's regards the problem as an opportunity and finally realizes the dream of becoming rich.

Entrepreneurship requires opportunity, and opportunity depends on discovery.

How can entrepreneurs find the right entrepreneurial opportunities? How to grasp business opportunities? Xu Benliang, a Shanghai business guidance expert, believes that entrepreneurial opportunities are everywhere, and the key is to rely on exploration.

The five major sources of business opportunities are problems.

The fundamental problem of enterprises is to satisfy customers' needs, while customer needs are not satisfied.

An important way to find opportunities for entrepreneurship is to be good at discovering and understanding the problems of oneself and others in demand or the difficulties in life.

For example, a college student found that students had traffic problems during their vacation, so they founded a passenger pport company specializing in the business of college students. This is the successful case of turning problems into entrepreneurial opportunities.

Two, change.

Famous management masters define entrepreneurs as those who can "seek change and react positively and take it as an opportunity to make full use of it".

Changes in industrial structure, upgrading of consumption structure, acceleration of urbanization, change of people's concept, reform of government, change of population structure, increase of residents' income level and globalization trend are all changing. There are a lot of business opportunities, and the key is to be good at finding and utilizing them.

For example, if the income level of residents is raised, the ownership of private cars will continue to increase. This will lead to many entrepreneurial opportunities such as car sales, repair, accessories, cleaning, decoration, second-hand car trading and accompanying drivers.

Three, competition.

Market competition is very cruel, but it is both a challenge and an opportunity.

If you see the problems of competitors in the same industry and make up for the shortcomings and deficiencies of your competitors, this will become your entrepreneurial opportunity.

So, do you have a heart and soul to know more about your competitors and see if you can do better? Can you provide better products? Can you provide more comprehensive services? If so, you may have found opportunities to start business.

Four, new knowledge and new technology.

An important feature of knowledge economy is information explosion, which is constantly changing with new generation.

With the popularization of health knowledge and technological progress, the daily drinking water problem has brought many entrepreneurial opportunities. Many kinds of purified water technologies have derived many drinking water products and corresponding drinking water supply stations. Many entrepreneurs in Shanghai have embarked on the path of entrepreneurship through joining the "urban spring".

How do you identify entrepreneurial opportunities? When you see the business opportunities, next is to explore the feasibility of business opportunities.

Having ideas and ideas is only the first step. Not every bold idea can be turned into an entrepreneurial opportunity.

So, how can we judge a good business opportunity? Professor Jefferies A? Moss, Professor of entrepreneurship in twenty-first Century, put forward that good business opportunities have the following four characteristics: first, it can attract customers; second, it can work in your business environment; third, it must be launched in time before the competitors think of it, and there is enough time for market promotion; fourth, you must have related resources, including people, wealth, goods, information, time and skills.

It is not easy to find entrepreneurial opportunities. For entrepreneurs, the ability to discover entrepreneurial opportunities is one of the qualities that employers must possess.

Entrepreneurs need to consciously strengthen their practice in daily life, cultivate and improve this ability: first, cultivate the habit of market research.

The key point of discovering entrepreneurial opportunities is to go deep into the market for research, to understand the market supply and demand, the trend of change, to see whether the needs of customers are satisfied, and to observe the strengths and weaknesses of competitors.

Secondly, we should see more, listen more and think more.

He knows much and knows many things.

Everyone's knowledge, experience, thinking and understanding of the market can not be comprehensive, see more, listen more, think more broadly, get information, and learn useful knowledge from others' knowledge, experience and ideas in time, thereby enhancing the chances and chances of finding opportunities.

Moreover, we must have unique thinking.

Opportunities are often caught by a few people.

We must overcome the herd mentality and traditional habit thinking mode, dare to believe in ourselves, have independent opinions, do not agree with others, do not judge others' comments or gossip, then we can find and seize the opportunities that others are neglected or forgotten.

Xu Qiyun, editor in chief: