Fierce Competition Forces The Textile And Clothing Industry To Make A New Marketing Path

A few days ago, the authoritative department of the China Federation of Commerce and the China National Business Information Center published the statistical results of the "champion list of all kinds of merchandise sales in 2007". In the clothing brand, the nine bru Wang trousers have won the first place in the market share for eight consecutive years.

Authorities have pointed out that people's choice of trousers is a "vote" with the "value concept" directly to the brand.

The publication of the statistical report on major economic indicators and sales of major commodities of major retailers in 2007 released the results of "voters" with objective data.

Among many Chinese men's wear brands, the rapid rise of casual wear is the most important.

Nine Mu Wang, seven wolves, Jin Ba, Qipai, Li Lang and tiger have all become the most important brands in Chinese men's wear.

According to reporters, the rise of casual men's clothing generally follows such a development mode: first, "imitation + star mode"; followed by "business + Leisure" concept, supplemented by "brand culture + CCTV bombing + investment agent + chain franchise" innovation mode.

As a result, the wonders of the clothing industry are constantly emerging.

However, behind the prosperity, there are hidden worries.

After a simple imitation and following, the negative effects gradually emerged. For a while, casual clothes fell into the swamp of homogenization.

If you want your brand to stand out, you must have a clear development path and a clear positioning.

In addition, enterprises must have strong production capacity, a solid retail network, a continuous business model and a steady stream of design strength. At the same time, the importance of quality and the respect of consumers are also inseparable.

Like the king of nine herd, they create the loyalty and reputation of consumers by the intimate and reassuring feelings of quality craft and the sense of belonging of elite men.

As fame grows louder and louder, they are not satisfied with the title of "trousers expert". They are speeding up the extension of the entire product line, aiming directly at the "Elite Men Dress consultant".

Today, with the increasingly rich and sophisticated material life, clothing for users has long gone beyond the instinctive demand for shelter. Clear brand positioning and cultural appeal will make the brand resonate with consumers at the spiritual level, thus creating value attributes and consumption charisma beyond products.