Jinjiang Shoe Machine Speeds Up The Market Expansion

In July 30th, Wu Jianjun, the boss of Fujian Machinery Co., Ltd., has been paying close attention to the situation in Vietnam and India recently.

Under the premise of stable domestic market share, Wu Jianjun began to consider expanding the focus of the market, and Vietnam, India and other places became the preferred place for Hong an machinery to expand the market.

Fujian is one of the three largest production bases for shoe machines, and some of them are shoemaking.

Local market capacity stable

As a complement to the footwear industry in Jinjiang, shoe-making machinery was originally derived from Taiwan. Now many shoe making machinery manufacturers in Jinjiang are agents of the shoe making machinery enterprises in Taiwan area. By selling, assembling, repairing and servicing, they finally master the core technology, forming their own development capability and pforming them into their own products.

In the process, Jinjiang also produced a large number of excellent shoemaking machinery enterprises.

In the development process of over 10 years, the shoe machine in Jinjiang has basically been able to form an effective supporting supply to the footwear industry.

However, because of the over reliance on the local shoe industry, the local shoe machine industry is lack of sufficient innovation ability. The homogenization phenomenon is very serious. The total market volume of shoe machine industry in Jinjiang has been stagnant. This has also become the confusion of the development of many shoe machine enterprises in Jinjiang.

"In the eyes of outsiders, the shoe industry in Jinjiang is in great demand.

There is nothing wrong with this sentence itself, but the large market demand can not afford the common frustrating of many enterprises.

Over the years, the demand for shoe-making machines in Jinjiang shoe industry has reached a relatively stable level.

If there are no major accidents, the local shoe machine market will remain at a relatively low level every year.

Wu Jianjun told reporters that in his view, like the development of downstream shoe material factories and finished shoe factories, the demand of local shoe machine market for products has tended to be stable, and explosive development will hardly happen in a short time.

The stability of the local market is only one aspect. For the shoe machine in Jinjiang, there is still a short board to survive in the local market: R & D.

"All along, the shoe machine made locally in Jinjiang is only modified on the basis of the shoe machine in Taiwan. It is very difficult for any enterprise to get the machine that is completely designed and developed independently.

When the market demand is strong, the short board will not show up. But when the market demand becomes stable, it is obvious that the shoe machine in Jinjiang is not enough.

At present, the demand for shoe machines in the shoe machine market of Jinjiang is mainly concentrated on the high-end shoe machine, which is difficult for local shoe machine enterprises to meet.

This has led to the fact that although the market space is still in existence, the local shoe machine can not enjoy the situation. "

A boss of the shoe machine company, who did not want to be named, told reporters.

Zhang Jiameng, general manager of Fujian hi climbing sporting goods Co., Ltd. also shared the same view on this issue.

"If enterprises are in a period of steady development, no one will buy machines on a large scale.

After all, buying machinery and equipment is a long-term investment, and unlike other investments, the machine will only depreciate after buying it, and it will not appreciate. Even if the purchased machine is sold, it will not be as good as scrap iron.

This is also one of the problems that many downstream manufacturers consider. "

Zhang Jiameng said.

Top priority in Southeast Asia

The development space of the local market is limited, and the foreign forces have also increased the snatching of the Jinjiang market.

Under the internal and external troubles, many shoe machines in Jinjiang began to expand the pace of market space step by step.

In the step of developing the shoe machine outside Jinjiang, the market represented by India and Vietnam became their first target.

"India has a very large market space.

These markets used to export rubber and imports.

While the other leading enterprises in the country are full of praise, they regard the export market as the basis for their survival.

"Now, the sales volume of the local market is very low, and our market is mainly concentrated in Southeast Asia and the Americas.

Among them, the emphasis is on the Southeast Asian market, especially the Vietnamese market.

Although Vietnam is only a developing country, many of the shoe factories in this area are for Nike.