Cost Pressures Are Increasing &Nbsp; Textile And Garment Enterprises Are Working Hard In Scientific Research.

Under the pressure of rigid cost growth, textiles clothing While compressing costs, enterprises are still researching. Marketing , Administration We should create new alliances with universities and research institutes and set up all kinds of products and technology R & D centers to promote innovation and development of the industry.

The alliance of industry, University and research

Donghua University, which is known as the "Whampoa military academy" by the textile and garment industry, has announced the establishment of a fast fashion research center. This is the latest attempt of Quanzhou clothing brand to try to attract consumers.

It is understood that the fast fashion research center will be located in the Yanan Road Campus of Donghua University. It will make use of the strength of schools in talent, information, scientific research and comprehensive disciplines, as well as the strength of enterprises in product R & D, production and sales, and form the "industry university research" cooperation between universities and enterprises and industrialization of scientific and technological achievements.

Analysis of the industry, many textile and garment enterprises in the attempt to increase the added value of products, the idea of "industry university research" cooperation on the agenda again, as a new way to develop their own research technology.

Prior to this, Qipai (China) Co., Ltd. set up the "seven card Chinese collar men's clothing series product research and design center" at Academy of Fine Arts, Tsinghua University. Analysts believe that this move not only means that Qipai has injected new forces into product research and development, boosting product development by product independent innovation, but also encourages more Quanzhou brand enterprises to invest more in R & D.

In addition, the seven wolves invested 5 million yuan, jointly sponsored by the television research center of Peking University, and set up the seven wolves culture development fund of Peking University. Zhou Shaoxiong, chairman of Fujian seven wolf industrial Limited by Share Ltd, said that cooperation with Peking University is a useful attempt to break through innovation.

Haitian textile and Tianlun textile jointly launched new materials with Donghua University and Tianjin University of Technology respectively. The former introduced high moisture conductive polyester fibers, and the latter developed new nano far-infrared textile materials, which have been widely recognized in the industry.

Unlike the single brand alliance with universities, at the beginning of this year, the Symposium on textile and garment production, research and research in Quanzhou was held earlier this year. The Tainan University of science and technology and the Quanzhou Productivity Promotion Center and Shishi science and technology incubator base across the Taiwan Straits formally signed the cooperation agreement on "industry university research". This means that the cooperation between Taiwan and Quanzhou has begun to move towards an in-depth level, and has also provided an accelerator for the upgrading and spanformation of the textile and garment industry. {page_break}

Help industry innovation and development

The joint development of Donghua University and Quanzhou Haitian Light Textile Technology Co., Ltd. began in 2000, and developed a series of high profiled moisture absorption and sweat fiber based on the existing equipment and technology base. This new type of fabric can be widely used in sportswear, casual wear and other products. At present, we have successfully developed a series of fabrics for many famous clothing brands, such as Hummel, Lining, Anta, Jordan, Metersbonwe, JEANSWEST and so on.

"The fabric industry is an industry that needs a long time and a lot of investment in research and development, and it is hard to see immediate benefits. However, in the long run, if we want to become a real garment power, we must make up for our" short board ". A Quanzhou textile and apparel industry who has just participated in the China International fabric design competition touches upon the fact that the brand operation and channel construction of the Quanzhou textile and garment industry has been consolidating for many years and has gained a stable share in the global market. But in the development of high value-added fabrics, there is still huge room for development.

The alliance with universities and research institutes will help to develop the local fashion industry. This year, Quanzhou Tianlun Textile Technology Co., Ltd., Tianjin University of Technology and China Academy of textile science and technology jointly developed the new nano far infrared textile material project, becoming the most advanced fourth generation nanometer far-infrared textile material technology.

According to the introduction, in the textile and garment industry, nanomaterials and technology have broad application prospects, especially in the textile functionalization and high value-added. Today, nanomaterials can be obtained through the functionalization of raw materials and finishing methods, etc., so that the products can achieve many functions such as conductive static electricity, high strength wear resistance, anti bacteria and odorant, UV protection and high absorbability, and become one of the most popular textile fabrics nowadays.

"This will be a great benefit to the textile and garment industry with frequent industry university research cooperation in recent years." A textile and garment enterprise staff Mr. Wang said that since last year, Quanzhou has carried out extensive production and learning docking on textile fabric research and development. According to statistics, there are hundreds of backbone enterprises in Shishi's textile enterprises, and Taiwan research institutes and their experts have formed an alliance of industry university research cooperation. Many backbone enterprises have also established profitable research and development institutions, and some of them have invested in partnership with capital, material goods, technology and technical services.

Enhance enterprise competitiveness

"In terms of advertising investment, Quanzhou enterprises are never soft, but in the past, enterprises invested little in research and development of products. For us, what we need to do in the future is to devote more energy to product research and development, and work hard from independent innovation. The relevant person in charge of Qipai company believes that the quality of a garment is the foundation from raw materials to finished products. R & D is the driving force and culture is the fundamental.

"Making clothes is actually doing culture. Enterprises sell not only clothing, but taste, culture. " Feng Jiuling, an internationally renowned trend expert, points out that the core competitiveness of clothing enterprises is the competition of technology, talent and brand from the surface, and the essence is the competition among enterprises.

She said that the future textile and garment industry will enter the era of the great alliance. "Enterprises must continue to operate, the foundation is evergreen, and innovation is the only way. Innovation depends solely on the strength of the enterprise itself. It must be combined with the outside world to integrate resources and develop together. She said.

Since the 80s of last century, the clothing industry in Quanzhou has launched a vigorous "brand building" campaign. The "star endorsement + advertising bombing + investment agent + franchise" mode has created a rapidly rising garment industry miracle. After years of development, Quanzhou garment enterprises have gradually spanformed from "making brand" to "doing culture".

Analysts believe that this is a critical period for the spanformation of the textile and garment industry. If we seize the opportunity of the big alliance and who will gain new strength, we can also take a firm step in cultural guidance.