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New Year's New Tricks &Nbsp; Rabbit Life Online.

2011/1/19 9:56:00 41

Online Shopping Year-End Inventory Promotion Activities

In this year of high prices, traffic jams, and the long queue at the beginning of the year, the Lunar New Year is like crossing the border. There is no need for people to travel. Tickets and tickets are much more expensive. Under such circumstances, many consumers have joined. online shopping Army.

　　 All the necessities of life have been made this year, online shopping is more popular.

Food, new clothes, cosmetics, family decorations, all these things can be sent home with little mouse, and the price is much more affordable. No wonder online shopping has become a hot topic this year. Xiao Yun, a migrant worker, said: "the Spring Festival is crowded with people. If you carry a big bag of new year's products, it will be even worse." so this year, he chose online shopping.

If there is demand, businessmen will naturally give their best. Take Taobao, the largest online shopping platform in China as an example, and launch the various themes around the new year. Sales promotion 。 Buying clothes, new year clothes, activities (17 to 23 days, http://www.taobao.com/go/act/sale/xnxyzhc.php), buying food and health care products, and having a "New Year feast" activity; Amy, there is a new year's new makeup campaign on the street (17 to 23 days, http:// taozhuang.taobao.com), and a new year's new home with the theme of home decoration (10-20 http://www.taobao.com/go/act/sale/xnhxzxnbxj.php). Even on how to get home, the Taobao travel also launched the "Spring Festival everyone can fly" activities (10-20, http://trip.taobao.com), playing the slogan of "Spring Festival does not rise in price". It makes people feel that this rabbit year, we can live on the Internet.

　 Do not increase prices, discount online merchants more force

It is one of the reasons why many people turn their eyes to online shopping. In contrast, because of low cost, and participating in promotional activities has great publicity effect on the store itself, the benefits of online promotional activities are much more powerful. Taobao costumes hit the whole 5 fold strength, cosmetics full 300 minus 100 packages... The price of online shopping is cheaper than that of offline. After discount, there is an incredible price gap between the goods purchased under the line and the offline ones. Don't say that even this kind of small profit goods can be much cheaper, that is, hard currency like air tickets can still be discounted.

A surnamed Lu said: he returned to Hangzhou from Beijing last Saturday, which was fixed on Taobao. Mr. Lu is scheduled to return 15 when he is 10. A ticket for China Southern Airlines CZ6163 will be priced at 1040 yuan on other domestic websites, and only 713 yuan will be available on Taobao. The annual discount is 30%.

　　 Year-end inventory There are various types of merchandise.

As the last big promotion before the new year, "inventory" has become the theme of the new year series. The hottest businesses in the year are rushing to dump their hottest products.

In clothing, the most popular original brand is gaining momentum. For example, Angel City, seven grid, small insect Mi Zi, my one percent, clothing God and so on are very popular with the vast majority of Amoy friends shops have participated in this activity. The product category includes women's clothing, men's wear, women's shoes, men's shoes, underwear, bags, accessories, children's wear, sports shoes, sportswear ten categories of hot products.

In cosmetics, Taobao launched the 2010 Taobao cosmetics annual ultimate list. Home decorations are ingenious, not only with paper cuts, window couplets, Fuchs couplets, Jingdezhen's blue and white porcelain, retro Latin magic lantern, rabbit Year ornaments, unique styling unique kitchen products, bedding... If not on the Internet, these kinds of works are unique and beautiful. It's not easy to buy hands.

　　 Internet merchants have more emphasis on brand image and quality service.

With the rise of online shopping brands, "economic benefits" are no longer the sole pursuit of their own image, and quality and service are also getting more and more serious. Take the feast of new year's products as an example, all goods on the shelves are required to be certified by QS. In addition, all stores have joined Taobao's consumer protection service plan. If there are any problems, Taobao can start the consumer protection fund first payment.

In terms of cosmetics, merchants went further away, and the genuine guarantee of the whole field was three, and all the shops were committed to the "lightning delivery" service, that is, the seller would deliver the goods within 48 hours after the order was placed. Besides, all the shops that participated in the activity had professional customer service, providing customers with professional services such as pre sale, after sale and other services.