Where Is The Future Of "Luxury Whirlwind" In Online Shopping Market?

　　 B2C website It allows goods to reach consumers quickly, so community functions can make audiences better communicate. Unlike ordinary products, the 72 hours of door-to-door service offered by major websites, and the way users pay for them after they try them on, make those luxury lovers love online shopping more and more.

In China Luxury goods Consumption has just begun. The biggest difference between Chinese and Americans is that Americans buy luxury goods and pursue texture. Chinese people are more interested in luxury and vanity. How to do a good job in luxury Chinese market, Chen Xiao said, the operation mode of excellent public network follows the natural matching rule, that is, the natural match between users and goods. In the future, it will further strengthen the negotiation and purchasing ability of international brands and cover more fashion brands.

Meishan told reporters that Masa Ma-so In the future, we will accelerate the market promotion on the basis of maintaining profits and seize the larger market share. Strive to build Masa Marceau into a brand that provides lifestyle for the target customers. Products will also expand continuously. Children's wear Existing products are online. "I believe that in 3 years, Marceau will become one of the most influential brands in China, both in terms of sales revenue, brand awareness and reputation."

At present, e-commerce sites are encircling and suppression of the first tier cities, in fact, the potential of the two or three line cities is huge. "In 2010, Boston consulting company published a report that the number of middle class and affluent consumers in China will grow from 150 million to more than 400 million by 2020," she told reporters. They not only live in Beijing, Shanghai, Guangzhou, but also live in small cities. Middle class consumers in small cities spend almost as much on clothing, footwear, personal care products and cosmetics as consumers of middle class consumers in Shanghai. In the future, we will focus our attention on the two or three tier urban consumer groups, and strengthen the construction of urban freight logistics, user services and feedback.