Opening Up New Ideas &Nbsp; Reading The Way To Win The Market

With the rapid expansion of the scale of enterprises and the urgent demand for talents, the problem of human resources has become a bottleneck restricting the rapid development of agents. In the process of corporatization, agents, how to understand, employ, retain and educate people, how to subvert the market in rapid development instead of being subverted by the market? In July 8th, the Shenzhen garment industry association, China clothing press and Shenzhen Langdi Clothes & Accessories The MY MOMENT "2011 hand in hand future" China excellent agent conference will be held in the Convention and Exhibition Center. At that time, Chinese foreign ministry vice minister Fu Ying, famous brand expert Dr. Yu Mingyang and other experts and scholars, authoritative personages in the industry, clothing brand owners and nearly thousand influential local excellent agents from all over the country gathered in Shenzhen to work together to create a win-win situation.

At present, the garment industry is undergoing profound changes. industry Upgrading is accelerating, the whole industry is in the adjustment period of the industry, and a variety of innovative thinking and business models are emerging. The changing market environment makes a new market game start, and the channels of garment industry are also developing towards diversification. Taking the breakthrough and innovation of clothing agents as the theme, this conference focuses on the bottleneck problem of garment agents, and explores the causes and solutions of many weaknesses in the current garment agency industry, and explores the innovation and development of garment agents.

At the general meeting of the agents, Fu Ying, Vice Minister of foreign affairs of China, will give a speech on the theme of "analysis of the economic situation at home and abroad", and thoroughly analyze the current economic situation at home and abroad. Fu Ying, who has long been active in China's diplomatic front, has won praise from the outside world for her elegant temperament, unique female charm and "fashionable" diplomatic style. She has a unique and profound insight into the economic situation at home and abroad. Another keynote speaker, Yu Mingyang, will make a keynote speech on the three foundations of a strong brand. The evolution of China's brand strategy has gone through three stages: the first stage is 80s, which can be called the era of "mixed and miscellaneous cards". The second stage is 90s, the era of "elimination of famous brands to miscellaneous brands", and the third stage is the encounter of famous brands and famous brands in early twenty-first Century. At this stage, international competition is domestically oriented and domestic competition is internationalized. Then, what are the three foundations of a strong brand? Yu Mingyang will answer the questions for you.

The scene will be on the same day. Agent How to choose, how to use, how to educate, how to retain four aspects of human resources management issues in depth analysis, and invited several strong agents on-site interaction, teaching how to do a good agent's successful experience, provide agents with a free learning, mutual communication, layers of confusion, the opportunity to fully demonstrate the service. Install the deep charm of the channel, and realize the zero distance communication between the brand and the agent. At the same time, the conference will also announce the "list of the Ten Outstanding Chinese agents and trustworthy agents in 2011" selected by the organizing committee, and will draw a line of action to make the brand enterprises carry out more extensive contacts and in-depth exchanges with the powerful agents, enhance the understanding of the sales links of agents, grasp market feedback, gather the advantages of channel resources in China's apparel industry, and standardize the sales of clothing. The mode of sale terminal enables the cooperation between garment enterprises and the elements of China's clothing sales and market - agents, franchisees and branding providers to enter the track of healthy cooperation and common development.

Agent Resources And franchisee resources have always been the two main forces in the development of the garment industry. Nowadays, the apparel industry has entered the era of brand operation. Brand enterprises, agents, distributors and franchisees are constantly upgrading and upgrading along with the development of the market. The latter chooses brands more sensibly and has more and more business capabilities, and the market expansion of the former needs more and more support from them. As one of the core activities of the China (Shenzhen) international brand clothing and apparel fair, the "China excellent clothing agency congress" has been successfully held for the four time since its establishment in 2007. The conference has played an important role in promoting the understanding of clothing agents and brands, and winning a win-win situation. It has been unanimously recognized and endorsed by the vast number of agents and franchisees. Become an important bridge between excellent agents and brands. This conference will be a feast for the agents of the whole country. It will consolidate the strength of China's agents and industry elite, and open up a new path to open up a huge curtain of the transformation of the local agent distribution industry.