Lining Sponsors High Tech Swimsuit For China And US National Diving Team
Li Ning Co Ltd announced one of China's sports brand enterprises
Lining
Chinese national diving team sponsoring high-tech swimsuit
Shanghai
Held
The Fourteenth World Swimming Championships
(World Championships) performed well.
As of noon on the fourth day of the competition, Chinese national diving team Wu Minxia and He Zi won the gold medal of the women's double three meter sprint in the world championships, and the gold medal of the men's double ten meter platform was also won by Qiu Bo.
In addition, Li Shixin and Shi Tingmao picked up the gold medal for men's and women's springboard respectively. Chen Ruolin and Wang Hao won the women's 10 meter platform.
In this world championships, Lining tailored high-tech equipment to athletes in accordance with the different physiques and skills of athletes from two countries in China and the United States to help athletes achieve good results.
The Chinese diving team competition clothing passes through the entire visual design, is specially made by the special close fitting fabric, has the special elasticity, guarantees the athlete to extend the movement to the maximum extent, unfettered.
Swimsuits and swimming trunks and drains are designed to allow swimmoms to quickly drain swimsuits from the body into the water immediately after entering the water, reducing the resistance to water entry and achieving the best splash effect.
In addition, in view of the technical characteristics of the diving team of the United States, the group added a special TPU material coating to swimsuit to enable athletes to play a more powerful and higher speed, and effectively control the release of power to reduce energy loss.
Swimsuits in the world championships are highly praised by Chinese and American divers.
Combined with the sports event, the group has greatly strengthened the campaign marketing campaign of Lining brand. Apart from making use of the traditional print media and TV media for a lot of publicity, it has also fully applied a large number of new network media resources, including micro-blog, portal website text and video pmission, etc., to strengthen the connection between the Lining brand and the champion team, and use the opportunity of interaction between sports champion and netizens and consumers, to further demonstrate the personality and sports personality of Lining brand, and display the scientific and technological properties of the products.
The future group will combine more sports events, combined with the existing sports marketing resources, more effectively enhance the image and influence of Lining brand, and highlight the personality of Lining brand.
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