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From I.T, Wear A Personality Style.

2011/9/2 10:37:00 81

I.T Personality


The hit of the American fashion drama gossip girl has made the heroine's dressing style "I.T girl" disguised in the hearts of the people.

"I.T girl" advocates fresh, playful, personality and avant-garde.

Dress matching

For a time, the brand clothing of Hongkong I.T group was highly sought after.

Recently, I.T group's own brand b+ab, 5cm and izzue entered Ji'nan's Hang Lung Plaza. At the same time, it will also play the street, creative ideas and design sense to Ji'nan's young people.

In 2011, young people in Ji'nan did not have to worry about monotony or crash shirts. From I.T, the Jinan people could also wear designs from Hongkong and wear damp.


B+ab: refreshing simplicity of exclusive young people


Suitable for crowds: girls who like Japanese forest wind.


Brand Click: walk into the b+ab clothing store, and feel the fashion courier from the Japanese street.

Yes, b+ab, I.T's own brand, is popular for its fresh and simple Japanese girl style.

In pursuit of Japanese magazines, women who want to create a refreshing female demeanor choose b+ab, not only the Japanese style's deliberate imitation, but also reconstruct the natural temperament of the Sen system through the integration of clothing, shoes, ornaments and bags.


This year, b+ab takes the theme of "mysterious garden" as its theme, playing the retro style in the 70s of the 20th century, and using elegant chiffon, strong perspective cloth and lace, and ruffles and irregular tailoring to create a cool and light dress.

In the pattern, the main theme of the mysterious garden is the broken flowers and leopard patterns, together with flowers, insects, and animals in the garden.


5cm: Street rock and neutral.


Suitable for crowd: a cool male type who likes neutral style and street culture.


Brand Click: I.T's own brand 5cm has been catered for when it is launched.

Simple design

Casual, neutral young people love it.

With basic tailoring such as T-shirt, shirt, vest,

coat

With new refreshing hues and various processing effects, simple matching can also highlight personal taste.

In addition, 5cm's unique design concept is unique, and both men and women can find good intentions.

The concept of simple understated Street casual clothes is still as clear as yesterday.

And the design is more mature, the concept of advanced clothing into street clothes, the image is more vivid than the past 5cm gorgeous.


2011 autumn and winter women's wear Department intercepts the essence of life in the world in the 70s, with rock and roll fans and simple and casual style.

In this season's design, there are many tailored suits, which are simple and feminine.

In order to welcome the advent of autumn and winter, the design of eye-catching clothes is also a main item.


IZZUE: Maggie Cheung design leads personality avant-garde trend


Suitable for crowds: Punk type punks.


Brand clicks: I.T's own brand IZZUE, by the famous film star Maggie Cheung design director, Joey Yung, Shawn Yue and many other stars for publicity.

IZZUE stands for self, personality and creativity. It embodies the personality of the wearer and is not exaggerated. The avant-garde bold design has always been popular among young men and women.


IZZUE combines the locomotive and punk style, adding a large number of binding strap, metal zipper, leather and other elements to show the unique character of izzue girl. The black, white and gray neutral tone that has been used in the brand has erupted in a low-key sense of cool.

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Brand name card


Hongkong I.T group was originally founded in Hongkong by a group of fashionable young people with vigor and vitality. It was developed by a 200 square foot shop which monopolized European fashion that was not seen in Hongkong.

Soon the I.T group of Hongkong became a tidal resort for gathering young people who love fashion and taste.

Today's Hongkong I.T group has developed into four major sections: big I.T, small I.T, self created brand and agent brand.

I.T's fashion brands are mainly from the world's master brand, such as D&G, MiuMiu, AnnaSui, etc., presenting the latest international T platform popular elements, and are loved by all stars and fashion people.

Small I.T mainly sells Japanese young fashion, which provides a space for self creation for young people who want to show their individuality with clothes.

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