Home Textiles: The Mature Route Of Product Segmentation And Marketing

2011/10/21 10:19:00 26

Subdivision Marketing Route For Household Textiles

Subdivision marketing is no longer a novelty in the clothing industry, and few enterprises in the home textile market design and produce beds for the age of subdivision.

Looking at the entire home textile market, the oldest is the oldest.

Sale

Group.

Mature group is a group of consumers with relatively strong economic foundation, and has a strong desire to buy.

Today, when the Cougar is in charge, the mature woman who cares about the taste of life likes to choose a "coat" that suits her own style for her bed.

Mature woman is a kind of intellectual life state, just like exquisite bedclothes, used to reason, and occasionally add lace and pattern, let women live up to reality.

Mature women should walk happily in office buildings and dress appropriately.

Life

An intellectual woman who has excellent quality and looks natural and generous.

Their demand for fashion is exquisite, open-minded, self collected and delicate, avoiding all the exaggerated designs that may cause criticism. In the steady and steady practice, it is enough to find a fresh and lively line.

For example, the classic eternal totem, simple but not lacking in meticulous design by the designer, its exquisite design and production, let the cougar "love not leave the bed".

Product homogeneity is the home textile industry.

Face

An objective fact is that, like Wahaha and farmer's spring, they both sell water, and they can hardly avoid homogenization. Therefore, the key to overcome the homogenization defect is to find the demand point of the home textile brand itself, and the different brand values are different.

To cater for the life aesthetics of the mature woman, the bed style is luxurious, but the details are not lacking in texture. For the important consumer group, the violet home textile brand is looking for a way out.