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Brand New Road For Brand Development Of Shoe Enterprises

2012/3/8 10:02:00 18

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University of Hong Kong

Lining, vice president of marketing at SPACE college, PONY, director of the women's and fitness category of former Beijing, He Dongjian, on the theme of "facing the international alligator: brand China Road, where to go?"

In this lecture,

Miss ho

Through sharing different cases, we will discuss how Chinese brands should build their own image and business. What are they doing right now and what needs to be rethought?

The case focuses on her own experience, for example, how to use the category development to change the brand, which is accompanied by a brand reshaping process full of suspense.

In the lecture, he summed up the problems faced by the construction of Chinese brands and put forward the challenges and preparations that they will face whether they are running locally or on the world stage.

At the same time, she drew on some foreign brands to explain the successful experience of brand building in the past 10 years, and further compared the differences between Chinese and foreign brand roads.

The seminar was attended by about 100 elite brands from all over the country, including the trainees of University of Hong Kong's integrated marketing communication postgraduate course.

At the scene, Ms. He Dongjian conducted a heated discussion on the development of Chinese brands. The participants also exchanged experiences, and the response was very good.

He Dong Jian

Ms. Ms. (Luka He) is vice president of marketing in PONY (China); former Lining's strategic director of women and fitness.

Ms. ho has more than 15 years of experience in marketing management.

As a strategic director of Lining's women's and fitness category, she promoted the development of Lining's fitness product business and recorded more than 30% of the company's target in 8 consecutive quarters.