Guang Bai Department Store Lost &Nbsp; Shenzhen Retail Market Is Big.

Recently, the news that Guang Bai department store closed at the only store in Shenzhen has aroused strong concern in the industry.

In fact, this is not the first time in Shenzhen.

Hard to survive in foreign brands

Before shutting down, Guang Bai department store was almost unknown in Shenzhen. Even many people in the industry did not know that Guang Bai department store had branches in Shenzhen.

For the vast majority of Shenzhen people, they are more familiar with Shenzhen local department store brands such as Mae ye, Tian Hong, sun, and Bao Bao.

In an interview with reporters, the head of the department store in Shenzhen, such as sun department store, said that a group of Shenzhen retail business brands in Shenzhen grew up together with Shenzhen cities, so they have a very stable position in the city. Moreover, these commercial brands are more familiar with Shenzhen's consumption habits and consumer psychology, so they are closer to Shenzhen residents.

In addition, through the development of these years, Shenzhen's local commercial brand has formed a very perfect network in the whole city. It is very difficult for foreign brands to enter.

According to the reporter, in 2009, the Shenzhen branch of Guang Bai department store opened around three years old.

According to the insiders, the retail business market is entering the "stronger and stronger" development track, so in the Shenzhen market with strong local brands, it is indeed very difficult for foreign brands to read "Jing Jing". It is not surprising that foreign brands such as Guang Bai department store are hard to survive in Shenzhen.

Surrounding area cost local brand "secondary home"

Another notable phenomenon is that Shenzhen's local commercial brands not only occupy a solid position in Shenzhen, but also dominate the market in the surrounding cities.

In Dongguan, Huizhou and other cities around Shenzhen, the retail brands of Tianhong, Xiao Bao, Hai Ya and Shenzhen have very strong influence.

Only in a town in Humen, Dongguan, there are many branches of Tianhong and old treasure, and Shenzhen's retail business brand has become the main body of the local market.

It is precisely because of the similar market environment, with the gradual saturation of the business market in Shenzhen, the retail business market in Shenzhen mostly regards the peripheral market as a "secondary home" to cultivate, and attaches great importance to the layout and operation.

Recently, Tianhong announced that it would lease more than 40 thousand square meters of Dongguan Bank of China square, which is used for the expansion and adjustment of Dongguan's East Longitudinal rainbow.

In the previous March 1st, Tianhong rents a project in Huizhou for 486 million yuan to set up a branch store.

The high frequency action confirms its importance to the surrounding market.

In addition, the year old treasure store, which launched last year, has also increased its opening speed in places such as Dongguan, and has opened several stores in Dongguan since the end of last year.

It has also repeatedly indicated that the pace of opening stores in the surrounding areas will also accelerate.