Analysis Of The Reasons Why China's Wedding Apparel Industry Is Blocked By Foreign Sales

China's wedding dress industry has been exported for more than 20 years, and is still continuing. The cause of export has always been relished by industry people, but it has also become a block for many manufacturers to turn to domestic sales.

China has always been able to use imported products with Chinese characteristics in its own way. Instead, it has carried a somersault on Wedding Dresses: it has not found a fully demonstrated platform in China, and the market has not been integrated and opened up.

　　 First, the concept of culture is not deep, and the concept of consumption is lagging behind.

　　 Wedding dress The definition is to witness marriage, to inherit love and to have strong religious color. However, in China's religious belief, Buddhism and Taoism have existed for a long time, so some of the customs of Western religions are not as deep as those of western countries after being introduced into China.

For most people nowadays, Chinese wedding does not include church ritual, but it is a wedding ceremony with wedding dress and cheongsam, so the meaning of wedding dress is not obvious.

In the early days of marriage, when the wedding dress was introduced into China, the price of the wedding dress was high, and under the national consumption level, it was unable to buy the wedding dresses. Therefore, the rise of the wedding dress rental of the studio had raised the popularity of the wedding dress lease. Today, although the purchase of wedding dress is slowly emerging, leasing is still in the ascendant.

　 Second, the domestic market is lagging behind and the export market is widened.

In the early stage For the domestic market When the market is lagging behind, the export market has boundless space. Raw materials processing, OEM, and all kinds of external orders.

The main reasons are as follows:

In Europe and the United States, wedding dress is the main purchase. The wedding dress is the most important. The demand is huge and the market is easy to develop.

China's craftsmanship is superb, and it has attracted the attention of many foreign businessmen in the world's handicraft industry. But at the same time, China's manual labor price is very low, and cheap materials are also one of the important factors to attract foreign orders.

Coupled with the purchase of wedding dress abroad, the huge demand has further promoted the active export market. When the domestic market is like a morass, the domestic manufacturers can only rely on their outward appearance and form the current situation.

　　 Third, big profit margins.

Under the current situation in China, the way to make wedding dress brand is just beginning. And making a brand, huge investment is a deterrent to many people in the domestic industry. Therefore, many manufacturers choose to avoid huge investment in brand building and follow the processing route. This way has brought huge profits to the processors in a long time, which is why manufacturers have always loved the export market.

Secondly, in the early years, the foreign exchange rate was high, which directly stimulated the enthusiasm of the suppliers. The huge profit chain led to a wave of export boom, forming a situation of concentrated export of the industry.

To sum up, the historical reasons for the export of wedding dress industry include both human factors and market conditions. But with the emergence of a new round of economic crisis and the persistent economic gloom, and with the change of domestic bridal culture and consumption concept, the situation of emphasizing external and internal conditions is changing quietly. For export Enterprises have been on the way to domestic sales.