2012 Foot Friends Released New Shoes In The Fourth Quarter

It is understood that this season, "Q4"

With the theme of "Sports" and "fashion", it covers basketball shoes, outdoor shoes, skateboard shoes, casual shoes, snow boots and so on. The products are complete and the system is complete.

New products reflect the theme of "fashion" and "Sports".

At the same time, it also works with the famous virtual community children's puzzle game, "sail number", and introduces the new series of "SEER" series, which integrates the elements of "health, happiness, exploration and wisdom" in the serer, which is lively, lovely and unique.

shoes

Yu Shengtai, director of design department, said at the press conference that, throughout the Chinese market, looking back at the whole market brand, the friends will grasp the future market trend of the brand from three aspects: first, products should be innovated in maintaining traditional style, integrate into new processes and new elements, and gradually upgrade products; two, conduct in-depth research on the trend of every brand in the market, and fully draw lessons from the successful elements of each dominant brand, so as to ensure the uniqueness of the brand in the market.

Advantages; three, look at the trend of international brands, new technological breakthroughs, more prominent functionality.

The foot friend brand accurately grasped the development trend of sports products, and once again won the praise of "excellent Chinese children's shoes" in April 2012.

The theme of children's shoes is "Sports" and "fashion".

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The down jacket, casual cotton padded jacket, outdoor assault suit and cool cool windbreaker are on the way.

It is understood that this winter clothing is divided into "fashionable new school" and "British School".

"Park", "extreme adventure" three series, more than 100 products.

Cao Yangzhen, manager of fashion design department, introduced "fashion new school".

Warm color is the main form, creating a minimalist fashion style, striving to highlight the lively, lovely and naive self character; the "extreme adventure" series pays more attention to outdoor sports experience, emphasizing the functionality, professionalism, waterproof and abrasion resistance of products.

Air permeability and so on to make outdoor sports comfortable and safe, more close to the nature; "English Campus" pays attention to the color breakthrough.

Striving for changing colors and splicing ideas, the use of bright colors such as red, green, and so on, boldly breaks the traditional tint of gloomy and cold ash in winter and becomes a beautiful landscape in the street.

Simple modeling, characteristic cotton velvet design, warmth and lightness, children move more in winter.

stay

Wu Chengquan, executive deputy general manager, said Future Ltd will be more pragmatic and invest more in product R & D, quality control and so on.

In the terminal store construction, we will adopt more rational policies, abandon the blind expansion strategy that pays attention to quantity and neglect quality, and pay more attention to the market effect.

The company will also take measures from terminal stores, media promotion and channel construction.

Achieve gradual upgrading.