College Students Sell Warm Underwear On The Internet, "Sell" Vice President Of Famous Enterprises.

Tattoo resume

Founded in July 2009, pure faction life science and Technology Co., Ltd.

In September 2009, he opened shop on Taobao and other websites to sell thermal underwear.

Online sales of thermal underwear reached 5 million 700 thousand yuan in February 2010.

In March 2010 became the general manager of electronic commerce of K group.

Became Vice President of red peach K group in March 2011.

From one

To the owner of Taobao, and then to

It took more than a year to complete the process, because it created excellent thermal underwear sales on the Internet. The e-commerce company he founded with his classmates was bought by K group, and became Vice President of K group.

However, yesterday, when gravel recalled to reporters over the past year, he said: "to fight with stores, to race with God, and to be kidnapped by goods."

Every crisis almost stumbles me on the way of e-commerce. "

Shop online to sell thermal underwear

In July 2009, at the Wuhan University of Science and Technology, three of the gravel boulders were collected, and 7 students joined up with 100 thousand yuan to form a pure life Wuhan science and Technology Co., Ltd.

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The reason for choosing textiles as the main direction is that textiles ranked first in the 2009 Internet sales rankings.

After the company was founded, Boulder worked with a lingerie enterprise in Shanghai, and entered the first batch with the remaining tens of thousands of dollars. In September of that year, it officially started selling thermal underwear on Taobao and other websites.

In the process of opening online stores, Boulder realized that only by improving customer experience can customers stay.

As a result, the Taobao shop on the one hand reveals the useful information of the product to customers through photos, words, details, videos and image advertisements, and provides customers with the opportunity to experience the underwear brand in the local physical store.

In this way, in the first half of October 2009, their online sales reached 30 thousand yuan, which was much better than that of many open shop entities.

Warm winter creates a miracle of sales

In the sale of thermal underwear, a common recognition is that the cooler the weather, the better the sale.

As a result, the warm winter in December 2009 caused many hot underwear sellers to have a headache, and many stores did not increase their stocks.

However, it is believed that the purchase can seize the initiative of bargaining and replenish the stock. Once it gets cold, it can react more quickly than other businesses.

Sure enough, when he found the factory, the manufacturer promised not only to deliver the goods for the first time, but also promised to raise funds.

By the beginning of 2010, the temperature dropped suddenly, and other businesses were still busy with replenishment. Gravel had already received a large number of orders.

From the formal launch of the company to February 2010, in just 5 months, their sales volume reached 5 million 700 thousand yuan, and a large number of sales were concentrated in the two months after the warm winter.

Shop 3 days to solve management problems

"Our sales volume is bigger and bigger, but the goods promised by our headquarters are delayed, which leads to the delay in delivery time to our customers."

At the same time, because of the lack of clear division of labor in the early stage, the company also had a chaotic situation in its operation.

"The manufacturers later told us directly that the goods could not be supplied normally, because the people waiting for the pickup were waiting for the line to be placed at the gate of the factory, and we asked for the goods to be raised, and the goods were certainly not guaranteed."

Gravel said.

"I made a difficult decision at that time: 3 shops, including Taobao mall, temporarily closed for 3 days to increase inventory and improve the system management structure, and the discount of each order was $15," he said.

Although the decision has cost them hundreds of thousands of dollars, it is on these 3 days that they find the root of the problem. The management structure of the company is not clear enough.

"We have designed a set of process software, and every process and link is monitored in software."

After this change, the maximum daily shipments of their warehouses increased from 20 thousand yuan to 200 thousand yuan.

At the same time, they found the dealer in the local brand and promised to help them digest their inventory from the Internet. In exchange, dealers must supply them under the condition of insufficient suppliers.

Outstanding performance by big business phase

Although the beginning of the boulder emphasizes "honesty", something is wrong.

One time, because of the misunderstanding, the underwear made the underwear made of an ordinary polyester fiber as the best fiber material, causing some buyers to think they had sales fraud.

In such a case, gravel disposal is actively associated with buyers to solve the problem of goods replacement, and on the other hand, it strengthens staff's knowledge of professional knowledge.

In order to save the reputation of the store, two things were done to solve the problem: one is to terminate the cooperation with the manufacturers who have problems in the quality of products, and the other is to make unconditional return to consumers.

After solving one problem after another, sales of Boulder's underwear shop slowly climbed.

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In March 2010, the Alibaba organized a lecture at Wuhan University of Science and Technology, where we exchanged our experience on the Internet.

This "show face" let the red peach K group notice him.

In August of the same year, gravel was invited to be the general manager of K e-commerce company.

In half a year, his company's sales volume has reached about 30000000 yuan in the acquisition, acquisition and equity participation of the K group.

In March 2011, the electronic commerce company founded by boulder was accepted by the K group, and became the vice president of K group.