The Innovation And Fine Management System Upgrading Of China's Clothing Buyer System Is A Long Way To Go.

27-28 March 2012, along with the twentieth China International Clothing and accessories The opening ceremony of the CHIC2012 was also held by the China Apparel Association and the Chinese apparel distributors' Joint Conference Secretariat.

The innovation of the buyer system and the upgrading of the fine management system in Chinese clothing enterprises are heavy responsibilities.

To the door of the house

"In the future, the international competition of" doorstep "will become more and more serious. Chinese clothing Chen Dapeng, executive vice president of the association. Echoing it is that more and more countries and regions clothing brand to China's textile and apparel exhibition as a platform to deepen the Chinese market.

On the occasion of the CHIC20 anniversary, the CHIC overseas exhibition area attracted more than 400 brands from 21 countries and regions. The China International Textile yarn (Chun Xia) exhibition also attracted 153 enterprises from 10 countries and regions, while China's international textile fabrics and accessories (Chun Xia) Fair overseas exhibitors reached 334, an increase of 63 over last year.

"The intensification of international competition and the obstruction of foreign trade will have an impact on the status of China's apparel industry in the international market and the domestic market structure. China's textile and garment industry is facing an unavoidable new situation. " Li Jincai, President of China Textile Construction Planning Institute, said.

China's garment enterprises are also facing severe challenges at the same time of rapid development: international luxury brands are playing a leading role in China's first tier cities, and fast fashion brands are expanding rapidly from first tier cities to second tier cities or even in the three tier cities. The commercial space of China's local brands is under constant pressure.

"In the increasingly fierce commercial competition environment, only by constantly enhancing the brand's ability to resist risks and stress can enterprises become invincible. There is a long way to go for the innovation of the buying system of Chinese garment enterprises and the upgrading of the fine management system. Zhao Gang, a buyer expert, said that in the face of the potential market and the challenges from many international brands, Chinese clothing enterprises must strive to upgrade the merchandising system of commodity management.

Lack of training for buyers

"Almost all internationally renowned brands have their own professional buyer teams, which generally include a designer, a fabric buyer, a print buyer and a printer buyer." Zhao Gang said that every buyer should be integrated and analyzed according to the pop trend and popular elements of each show, and hand record the scene, then discuss with the designer, and make the most accurate judgment in the shortest time for the next year's products - color, style, fabric, market positioning, purchase plan and purchase direction.

In fact, buyers are not just buyers who keep up with the trend. More often than not, they will act as fashions.

As a link between design and sale, the perceptual aesthetic and rational logic of buyers need to be carried out throughout. They have a sensitive sense of smell about fashion trends, have a clear knowledge of fashion information, and have a comprehensive analysis of consumer groups and an orderly marketing strategic plan. They can bring the best product to the most suitable consumer group, a bridge between the brand and the consumer, and the best guide to the fashion consumption trend.

Throughout the domestic apparel industry buyer brand, there is no such a detailed division of the buyer team, buyers still remain in a single state of procurement. The design version, fabric and printing are basically completed by designers and buyers. This is the fundamental reason why domestic clothing brands can not achieve high quality in all aspects of design, fabric and edition. The division of labor of the brand buyer team is the general trend of the domestic clothing buyer brand.

As a popular fashion management mode of international fashion brands, buyer's system has been popular in Europe since fifty years ago, and has developed in Asia and Japan. In China's garment enterprises, this commodity operation management system has just started for several years.

The development of China's garment industry is in the period of transition from low value-added manufacturing mode to high added value mode. The introduction of buyer's system in China's clothing industry has already appeared environmental soil, and the establishment and development of buyer's mode in Chinese enterprises has become inevitable.

The rise of the buyer industry will lead to a revolution in clothing sales channels. Buyers can predict the future trend of development by selling front-line, so as to influence enterprises and let enterprises design and produce products that meet the needs of consumers. Enterprises will optimize the whole industry chain of clothing upstream and downstream according to the effective integration of buyers.

At present, the clothing buyer is a new special group in our country. In the initial stage of development, the growth of the buyer group needs the attention and support of the industry urgently, so as to provide a public service platform for training clothing buyers or buying clothes for the buyers.

In recent years, with the promotion of China Garment Association and other industry organizations, the platform for buyers to communicate and exercise has been gradually established.

On the 27-28 day of March 2012, along with the opening of the twentieth China International Clothing and Accessories Fair (CHIC2012), the annual conference of "China Fashion Buyer forum and clothing distributors" held by the China Apparel Association and the Chinese apparel distributors' Joint Conference Secretariat also began.

After successfully holding the two China Fashion Buyer forum, the forum invited the Japanese buyers expert Mr. Shimada Koji, Mr. Matsugawa Yuki, Mr. Fukutomi Yifu, Korean purchasing expert Cui Caihuan, the Chinese buyer expert Rong Zhe and Shao Ligang to form a buyer's expert consultant team, focusing on the development trend of the clothing market, and combining market theory with actual combat analysis as the precondition to explore how to promote the fine management mode of the Chinese clothing brand buying system.

First buyer contest

In March 28, 2012, as the highlight of CHIC2012 of China International Clothing and accessories fair, the "first cup of Chinese youth fashion buyer contest" sponsored by the China clothing association and the China Fashion Design Association jointly with the Shanghai nogue dress Co., Ltd., was officially launched.

With the aim of "promoting the integration of garment industry resources and promoting the sustainable development of clothing brands and talents", the first Chinese youth fashion buyer contest will be excavated and nurturing future fashion industry operators, which will arouse the concern and thinking of the professionals in the field of apparel Buyers and the purchase of mobile phones.

It is reported that excellent ODM providers and e-commerce platforms will also participate in the process, through the buyer to achieve direct docking between suppliers and the market, and the final results to the market, so that consumers really enjoy the following trend of cost-effective products.

This "competition" is the first time in the industry to run through the whole industry chain and talent chain, to select and train professional buyers in the industry, to select, standardize and integrate ODM supplier resources. Through this activity, we can optimize the industrial chain and help the arrival of the era of terminal mode change.

This event is mainly aimed at young agents, buyers, young apparel designers, clothing collocation, design and purchasing young garment industry practitioners, and textile and garment design and marketing major graduates. The competition will last eight months. It will be divided into four main links: entry, preliminary assessment, finalists, final evaluation, and so on. It is the fashion buyer's competition with the longest coverage and longest coverage in China.

Among them, the biggest bright spot lies in the super practicality of this activity; from the initial collection of fashion trends, the preliminary evaluation of quarterly product schemes, the training of professional knowledge through the initial assessment, and the selection and ordering of the final evaluation stage, and the online operation and sale of the participants, a comprehensive evaluation was conducted. In order to create a complete, systematic and professional platform based on the real market environment, the participants can truly experience the whole process of buyer's operation, and comprehensively assess and enhance the comprehensive ability and practical experience of the participants.

In addition, ODM suppliers are an important part of the buyer led terminal mode. ODM suppliers' research capability, design level, technology content, production process and quality are the cornerstone and guarantee of buyer's mode, making buyers a fast fashion and personalization trader.

The organizers said that apart from the selection of the top ten young fashion buyers in China, the contest will also select "China excellent clothing and apparel suppliers" in the selection of ODM suppliers.