How To Solve The Problems Of Garment Enterprises In Channel Management And Control

Channel control power is

Ability to operate and manage channels.

To a large extent, it depends on the discourse power and free control ability of garment enterprises to the operation of channels.

If garment enterprises can carry out all the links and forces that they want to follow, then they will have strong control power. Otherwise, the control power will decrease.

In a sense, how the clothing enterprises control the channel depends on the loyalty of the channel to them.

The higher the loyalty, the higher the control.

Therefore.

The key to competitiveness of garment enterprises is how to control it, and how to improve channel loyalty.

At the same time, the channel control power includes two aspects: the overall control ability of channel chain and the control ability of channel customer loyalty.

The research shows that the loyalty of the channel comes mainly from the number of benefits gained by the customers in the channel chain and the expectation for the future cooperation prospects.

Under the modern market conditions, the distribution and guarantee system of channel interests always has huge uncertainty. Therefore, the loyalty of customers at different levels is lower.

The lower the control power, the greater the market share and the speed of expansion of garment enterprises. It inevitably leads to the conflict of business and interests between the core channels and the hierarchical channels, thus weakening and affecting the effectiveness of channel control.

The effect mainly refers to the capacity of apparel enterprises to sell products and services through channels under the established channel control cost and control mode.

It can reflect the input-output effect of the channel from quantity and quality, and describe and analyze the market coverage, channel service capabilities, maintenance costs and influence indicators.

Thus we can make systematic assessment of the advantages and disadvantages of the channel effect.

The effect of channel control is highly related to the market segments of products.

The channel construction and control mode of different garment enterprises should match the characteristics of their market segments, so as to ensure the effectiveness of the channel chain from the structure, lay the foundation for the final effective shipment, and achieve effective coverage of the regional market.

Generally speaking, none of the channels can effectively cross all the market segments.

Different control modes and channels constitute different control effects.

In addition, the basic elements of customer quality, mode, strength, service and management in channel composition determine the level and quality of channel control.

Only if we have controllable high-quality channel resources and improve the quality of channel control, can we build an effective marketing chain and generate strong distribution power.

The basic principle of improving the effect of channel control is to maximize customer value as the goal, and improve the value added ability and differentiation ability of the whole channel value chain by means of channel innovation, function development, strategy adjustment and resource input.

By providing targeted value-added services to customers, it is a product difficult to get rid of the disordered competition caused by product homogenization.

In fact, it is necessary to enhance the stability and synergy of channel control through the provision of value-added services in the channel, so that the interests of all links in the chain can be improved.

If a garment enterprise develops the service function of the original distributor, it also carries out

Innovation, clothing enterprises adjust market promotion to service marketing, increase investment in service resources, make full use of the service function of garment channels, and improve their breeding benefits.

Thus enhancing the market share and customer loyalty.