PEAK Uses International Brand To Boost International Market

Famous shoe enterprises in China

The basketball shoes exported to the United States in the past can only be sold for 10 dollars a pair. Now, as the third sponsor of NBA, PEAK basketball shoes can be sold in the United States for 80 dollars a pair, which is the result of the upgrading and upgrading of traditional industries.

along with

To join, the prosperous NBA became PEAK's first cooperation goal.

They won the hearts of NBA by signing Yao Ming's Houston rockets and European basketball all star competitions.

Subsequently, they reached a global strategic cooperation agreement with the world's highest basketball authority, FIBA, and the international resource allocation achieved a significant upgrade.

Driven by these internationalized resources, PEAK quickly stepped out of the brand of Chinese sports brand and became the best known brand in the market.

The success of the pformation has made PEAK deeply aware that China, as the largest developing country, has released strong development potential and rapid development speed through reform and opening up. China's economy will quickly integrate into the world economy and play a pivotal role.

Under this firm belief, PEAK has made many preparations for building an international brand, including intellectual property rights, international standards for product quality, listing and financing, and through the cooperation with sports organizations of NBA, FIBA, WTA and other countries, the export and penetration of brand culture.

In a long period of history, "MADE IN CHINA" is a representative of the world's consumers. It is impossible for Chinese brands to enter the international market and compete with big names and get high profits.

At this time, PEAK general manager Xu Zhihua recognized the importance of brand leader, and resolutely launched the strategy of brand internationalization, implemented the strategy of brand advance and product backward in the global market, and used the international brand to stimulate the international market.

As mentioned earlier, the in-depth cooperation with NBA helped PEAK open the door to the US market. With endorsement by NBA and its players, PEAK has won the interest and consumption desire of American consumers. It also won the olive branch of the American chain sales group and many clubs in the NBA alliance, and entered into its chain stores, Teamshop and so on.

During the London Olympics, PEAK's Olympic marketing was also shocking.

PEAK is gaining the commercial value of international branding.

Just a few days ago, PEAK came to the news that the Arsenal Football Club from the Premier League had sent an invitation to PEAK.

"A Senna set PEAK as one of the seven target companies in its global cooperation list."

Xu Zhihua said that the two sides are in the initial contact, and a team from Serie A is also in contact with us.

Of course, competition with international brands is also necessary to enhance competitiveness.

Today, apart from two self owned stores in the United States, PEAK has sales outlets in more than 70 countries and regions around the world.

"Internationalization is the belief that PEAK remains unchanged."

Xu Zhihua said that we have improved the efficiency and increase of single stores through optimizing channels.

R & D investment and other measures to enhance the reaction speed and flexibility of the terminal to respond to market changes.

The pformation of China's economic development mode will give impetus to the flourishing trend of Chinese enterprises.