UNIQLO Low-Key No Longer Compete For The Two Or Three Tier Cities, Small And Medium-Sized Clothing Brands Are Facing The Elimination Crisis.

P said that UNIQLO, which once claimed to open 100 new stores in China in 2012, is about to face the final exam, but so far it has not been achieved.

However, in April this year, UNIQLO launched a nationwide record of opening 11 stores on the same day, and the shop opening momentum is still not to be underestimated.

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< p > for this reason, insiders say that with the expansion of UNIQLO to China's two or three tier cities, the status of many brands in China such as a target= "_blank" href= "//www.sjfzxm.com/" and "clothing /a" will be shaken in this market.

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< p > strong > a href= < http://sjfzxm.com/news/index_c.asp > UNIQLO /a > low key no longer < /strong > /p >

< p > < < a href= > http://sjfzxm.com/news/index_f.asp > > UNIQLO casual wear > /a > chain store operators. Japan express marketing company announced large-scale expansion plan for UNIQLO in September 2011.

Fast Retailing plans to open 200 to 300 new UNIQLO clothing chains outside Japan every year, including 100 new stores in China every year to catch up with competitors such as GAP and ZARA.

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When p inquires about the store information released by the official website of UNIQLO, a few days ago, the number of stores in mainland China will be 181 by December 21st.

According to the statistics compiled by UNC, as of December 26, 2011, the number of stores in China's 113 stores in the mainland accounted for about 68 stores in mainland China in 2012, and did not complete the planning of 100 new stores.

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< p > the expansion goal of the earlier stage of UNIQLO is too large to complete.

This year, the domestic clothing market trend is slump, the phenomenon of high speed growth is difficult to appear. The survival environment of garment manufacturers has deteriorated rapidly. Only some well-known manufacturers can perform well. The market expansion of uniqo is relatively fast this year, and the overall performance has been very good.

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< p > it is worth noting that in April 28th of this year, UNIQLO opened 11 stores in all parts of the country, and opened 4 stores in June 22nd.

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At P, UNIQLO began to explore new stores in the mainland.

In May 26th, the first DRIVE-IN store in UNIQLO opened in Shanghai.

It is reported that UNIQLO self driving purchase will also expand in Beijing, Guangzhou and other cities in the future.

Before that, UNIQLO also set up a new concept store of more than 1600 square meters in Shanghai 100th store.

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< p > for this, insiders said that the economic slowdown and market turbulence after the Japanese earthquake slowed down the growth of sales of UNIQLO sales, allowing companies to turn their sights on overseas markets, especially the Asian countries represented by China and India.

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< p > < strong > two or three line city battle /strong < /p >

< p > < strong > in fact, before 2011, UNIQLO was not so keen on opening shop.

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In P, 2002, UNIQLO began to enter the Chinese market.

It is understood that in the first 6 or 7 years of entering China, UNIQLO has opened about 10 stores annually in China.

However, with the continuous influx of fast fashion brands in Europe and America, UNIQLO seems to be holding back.

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After P opened 43 new stores in 2011, UNIQLO plans to open 100 stores in China this year, and expects that the total number of stores in China will reach about 500~600 in the next five years.

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< p > it is worth noting that, whether it is UNIQLO, ZARA, MANGO or H&M, these fast fading brands invariably focus their attention on the two or three tier cities in China.

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< p > in the two or three line of clothing consumption market, domestic sports apparel products and traditional Chinese fashion brands are fighting fiercely.

Nowadays, almost all of these enterprises are facing the problem of high inventory. From Smith Barney, Lining, kappa to Anta, PEAK and XTEP, they have suffered varying degrees of inventory pressure.

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< p > with the rapid development of the international fast fashion brands such as UNIQLO, the small and medium garment brands will face the crisis of being eliminated. The domestic two or three line garment market is expected to have a larger structural adjustment.

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