The Rise Of China'S Sporting Goods Industry Is Inseparable From The Background Of The Development Of The Times.

< p > the evolution history of sports < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > reflects the industrial development track of China's sporting goods industry.

"In 1987, when I came to Beijing to sell shoes, I sold them as sneakers."

Ding Shizhong, chairman of the board of directors of Anta, described the recognition and positioning of people when he started his business at the China sporting goods summit held in May 30th.

Now, sports shoes have come to the stage of winning customers by subdividing the market.

Not only sports, sports age, but also outdoor, street and other people who represent different tastes.

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< p > in fact, after several years of explosive development, the domestic sports shoes market has entered a bottleneck period of development.

In 2012, sales of sports shoes dropped by 19.28% over the previous year, and declined for two consecutive years.

Correspondingly, the movement is less than a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > sales.

But there is still the opposite data, and sports equipment, personal protective equipment and outdoor products are on the rise.

This contrast is intriguing, which includes both the breakthrough direction of sports goods industry and the development password of the pformation and upgrading of China's sports industry.

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< p > evolution from travel shoes to basketball shoes, running shoes and outdoor shoes.

People's lifestyle has changed, and the change of lifestyle stems from the development of economy and society.

Only when sports really become people's lifestyle, will the sporting goods industry get a steady stream of development momentum.

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< p > from the OEM processing of the year, earn hard money to create brand, and then increase the added value of a pair of sports shoes.

From Lining to Anta, and then to Fujian and Jinjiang, the industrial cluster of China's sports goods industry can not be separated from the background of the development of the times.

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< p > only when sports really become people's way of life, will the sporting goods industry get a steady stream of development momentum.

Regardless of whether to exercise or not, the age of rigid demand for a front row will become the past tense.

The intensity of industry shuffling is the consensus of participants in the summit forum, and who can win in this round of competition that emphasizes "quality" and "creativity" depends on a forward-looking grasp of the development law.

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Yao Jingyuan, a special research fellow of the State Council Counselor's office at the summit forum, said that industrialization creates supply and urbanization creates demand. P

The quality of urbanization is the urbanization of people, and people's need for cultural and sports atmosphere in life is the proper meaning.

And the consumption demand released in the process of urbanization also contains a new round of development opportunities for sports goods industry and even sports industry.

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< p > brand value, pformation and upgrading, lifestyle, stimulating domestic demand, the economics of a pair of sports shoes, whether or not we can "give full play to the wind" depends on how to put people first.

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