Wenzhou Opens Up Children'S Shoes Counters To Promote The Sale Of Women'S Shoes.

< p > era is developing. In the Internet age, many businessmen are also making plans to make their business better. Chiang Kai Shek, a Wenzhou citizen, said that when she went shopping, she saw many brands such as "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a "special counters selling children's shoes, and she could buy children's shoes by way of" shopping together ", which was very attractive to her and her friends.

Reporters visited various shopping malls found that many shopping malls brand women's shoes counters began to layout children's shoes area, attracted the attention of mothers.

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< p > < strong > opening children's shoes counters to promote the sale of women's shoes. The parent child series is especially popular. < /strong > < /p >

< p > reporter visited Wenzhou Yintai department store and Times Square, and found that many popular women's shoes brands launched the children's shoes special area, some were placed in a very obvious position, they could see them in the store.

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< p > > there are more than 20 kinds of children's shoes, generally suitable for children 2~15 years old.

The price of the single shoe is about 398 yuan, and the price of the sandals is around 298 yuan. The sales volume is good before and after the children's day this year.

Wenzhou intime department store, a woman shoe counters clerk said.

"Now many moms buy shoes for themselves, and children who have children's shoes are willing to pick one pair for their children, especially the parent child series shoes.

In this way, a mother buys at least two pairs of shoes.

The salesgirl said that the children's shoes are the mini version of the adult shoes. They are the same as the big ones, but they are very cute. The boys' shoes are "handsome edition", which are different from the styles of the mothers, but they are also very attractive to match, attracting a lot of hot mothers.

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< p > "since the beginning of this year, the layout of children's shoes has indeed promoted sales and is also a supplement to existing categories."

Wenzhou Times Square Shopping Center said.

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< p > many brands have also opened up official flagship stores on the Internet.

Reporters at a brand official flagship store saw that the style of children's shoes online was more abundant than that of shopping malls, besides selling children's shoes and children's clothing.

According to one industry, the main source of consumption of children's shoes is mothers, not fathers, so there are no children's shoes at men's shoes counters.

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< p > < strong > lengthen the product line to build a small collection shop, a family of three shops, one-stop shopping, < /strong > /p >

< p > for the mothers who love spoil, there are not many brands of children's shoes in three department stores in Wenzhou.

Many children's shoes are sold on children's wear, with few styles and few choices. There are few brands of children's shoes specially sold.

"Last year, my nephew's birthday, I specially wanted to buy a pair of good shoes, but once I went around, two or three brands sold children's shoes, and there were not many styles. Finally, I went to a small shop near my home."

Mr. Chen said.

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< p > children's shoes in shopping malls are few brands. Many citizens can only find children's shoes in a street of children's wear in urban iron fence.

Many brands are not well-known here, but they are more selective.

"The brand of the mall has children's shoes. Of course, the design of comfort will certainly be better."

Ms. Yip said.

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< p > "in fact, the children's clothing area has been adjusted in the past two years, and the brand of children's shoes has been shrinking.

If you set up a special area for children's shoes, it's a problem for shopping malls. It's not easy to introduce so many brands.

In the existing and mature brands, the introduction of children's shoes area lengthened the product line and made the products more abundant for the brand. For shopping malls, they wanted to build these famous brands into a small collection store concept, which is also the direction for the shopping mall to adjust next, so that a family of three can shop one-stop shopping.

Wenzhou Times Square Shopping Center said.

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< p > in fact, the product line coverage of big brands is getting wider and wider. There are many successful examples in < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > brand, lengthen the brand product line, in order to achieve mutual promotion role.

Like the fast fashion brands such as Ou Shi Li and ZARA, there are women's wear, men's wear, children's series, and children's shoes, bags and other ancillary series. Many clothes and shoes are parent-child series.

After years of development, the brand of women's shoes has begun to expand in this direction. For example, last year, BELLE started the merger of children's clothing brands such as Belle kids from merger and acquisition.

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