Anta And Other Famous Sports Brands Enter The Cold Winter Period.

< p > in the past few years, the revenue and profits of domestic sports brands have declined sharply, and the share price is generally falling down. Behind the sharp drop in share prices, there is another wave of shops closing. It is reported that China's 6 major sporting goods listed companies include Anta, Lining, PEAK sports, China trend group, XTEP and 31st degree. Last year, only 331 companies increased the number of stores, and the other 5 companies closed a total of nearly 5000 stores. Such companies are still shrinking this year. < /p >
< p > < strong > domestic sports brand entered the cold winter period < /strong > < /p >.
< p > Shang Pu consulting industry analysts believe that the root cause of such gloomy sports brands at present is mainly that on the one hand, China's macro-economic growth slows down and the purchasing power level of consumers decreases, resulting in a decline in demand for sports brands. On the other hand, the major domestic sports brands expand in 2008, and now enter the adjustment period. Homogenization products and limited domestic market make many brands difficult to operate and need to digest large quantities of stock. < /p >
Besides P, foreign sports brands have begun to occupy the living space originally belonging to the domestic sports brand. Although domestic sports brands continue to slump, the international sports brand has been expanding against the trend, and Adidas, Nike and other brands have been steadily rising this year. < /p >
< p > the main reason is that in the face of the harsh market environment, international brands such as Adidas and Nike have been offering discounts and promotions. The development of low-end products in the three or four tier cities has led to the competition between these international sports brands and domestic low-end sports brands. The international sports brand has gained the upper hand in the market competition by virtue of its brand image. < /p >
"P >" Shang Pu consulting "in the" 2013-2017 China sports market analysis and Investment Trend Research Report "mentioned that at present, the domestic sports brand is facing difficulties in operation. When seeking improvement, we should focus on establishing a perfect ordering mechanism. The order quantity needs to be consistent with the market demand and avoid overstock. Secondly, the online sales can be vigorously expanded. With the rapid development of the Internet, people's consumption habits have changed to some extent. The electricity supplier will become an important channel for sales of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >; finally, strengthen the layout of the three or four line city, and the construction of urbanization will largely expand the consumer market of the three or four tier cities. For now, the domestic sports brand is obviously necessary to reflect deeply on the inner root of its increasingly gloomy business and improve its inventory management and brand management capability comprehensively, rather than externally. Only in this way, can the domestic sports brand achieve the end of its twists and turns into brilliant results. < /p >