In The First Half Of The Year, Fujian Garment Enterprises Expected Collective Fall.

Last week, P also welcomed the semi annual report of the capital market, and the major companies exhibited their half yearly results.

The listed min faction "a target=" _blank "href=" "//www.sjfzxm.com/" > clothing < /a > published the performance report of the first half of 2013. The half year financial report showed that it was influenced by factors such as the sustained downturn in the macro-economic environment, the continued slowing of the terminal consumption growth, the serious homogenization, the impact of foreign brands, and the "fall" of the garment enterprises in Fujian school in the first half of the year, which was a rare negative growth in the history of Fujian school clothing.

In recent years, after the rapid development of Fujian style clothing in the first few years of 90s to the beginning of this century, the Fujian garment industry is facing a new development dilemma. How to quickly integrate into the personalized era in the shortest time has become a common problem of Fujian garment enterprises.

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< p > the performance of some companies declined < /p >

< p > in the first half of 2013, the nine Mu Wang company achieved operating income of 1 billion 163 million yuan, down 2.29% from the same period last year, and realized net profit of 290 million yuan, a decrease of 14.03% compared with the same period last year. The basic earnings per share were 0.50 yuan / share, down 15.25% from the same period last year.

Similarly, under the influence of the environment, Li Lang has inevitably seen a double slide in revenue and net profit.

The report shows that in the first half of the year, the company realized operating income of 1 billion 90 million yuan, down 13.2% from the same period last year, and realized a net profit of 240 million yuan, a decrease of 12.8% over the same period last year. In the first half of the year, seven wolves introduced the lean management concept, achieving 1 billion 423 million yuan in the first half of the year, down 4.27% compared to the same period last year, and realized net profit of 256 million yuan, an increase of 4.28% over the same period, but the profit for the second quarter of 2013 showed the first decline in the first quarter.

All listed Fujian clothing companies, regardless of operating income or operating costs, have declined to varying degrees, and seven wolves have been growing in net profit.

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< p > in the main business area, the revenue of men's trousers and jackets of the traditional core product of the nine herding Wang has declined for the first time in recent years, but the company has made further breakthroughs in other products. During the reporting period, the sales revenue of T-shirts increased by 15.30% over the same period last year, which is the fastest growing category of the company's income.

The operating income of the seven wolves in jacket and sweater decreased by more than 20% year-on-year, while the sales of Jersey's main products and garments also dropped by 19.1% compared with the same period last year.

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< p > store operation continues to ferment < /p >

< p > facing the current situation of declining turnover, many enterprises have adjusted the policy of rapid expansion in recent years.

Aiming at maximizing the efficiency of single store, many stores were closed.

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< p > the number of sales terminals in the first half of the year was 3205, of which 736 were direct terminals, 2469 were terminal units, 59 fewer than those at the beginning of the year.

In the first half of the year, the number of shops in the city was 3477, with a net decrease of 2.

In order to reduce internal consumption, the seven wolves decided to close some inefficient and invalid shops. In the first half of the year, the number of terminals was 3855, and there were 462 outlets.

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