Leather Industry Moves To Change The Combination Of Internet And Traditional Industries

< p > 2012, the scale of China's online shopping market was 1 trillion and 300 billion, the year-on-year growth rate was 66%; the proportion of online shopping accounted for 6.6% of social retail sales; in the first half of 2013, the network scale reached 754 billion 200 million yuan, an increase of 47.3% over the same period last year; it is expected to break 1 trillion and 800 billion in 2013; the proportion of online shopping to total retail sales of society is expected to reach 7.7%.

The pattern of online shopping began to change from C2C to B2C. From the commodity category of online sales, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" and home textile products are all large categories of network sales.

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< p > the above set of data makes it easy to find that Internet marketing is triggering a profound consumption revolution. In this revolution, the impact can not be avoided.

China's < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > package industry has entered a bottleneck period after many years of development. Where is the future economic growth point? How does the third industry match with this traditional industry? We are thinking and exploring, the potential of network marketing can not be underestimated. Therefore, we welcome not only, but also encourage more network platforms, docking with this traditional industry, and inject new vitality into the industry.

Experts said.

The rapid development of the Internet market will surely lead to a virtual world terminal confrontation. In this confrontation, how can we not be involved in the industry like a target= "_blank" href= "//www.sjfzxm.com/" and "leather /a" industry? For the traditional manufacturing industry, which is closely related to the consumers in leather industry, combining with the Internet is like a mutation of its own gene, we must change the gene so as to win the development.

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< p > < strong > Internet revolution makes traditional industries unable to escape < /strong > /p >

< p > relying on network marketing, enterprises can use limited resources to control effectively at low cost, and gain maximum benefits across time and space constraints.

The rising cost of land caused the rent of shops to rise, which greatly increased the cost of leather enterprises. The discrimination against domestic brands hindered the brand enterprises entering the front-line shopping malls, and forced the enterprises to find another way.

Internet marketing has become the perfect blue ocean to attract enterprises to dig gold with the low cost and the unique advantages over time and space.

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< p > secondly, Internet marketing is a platform that can effectively display corporate culture, brand culture and product culture.

Market practice has proved that brand communication and product experience are increasingly closely linked, and can effectively promote sales growth, and the Internet's fast and interactive nature is able to enhance this connection to the greatest extent, thereby boosting sales growth.

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< p > finally, Internet marketing helps to form a trading environment and avoid competition.

Shoe packaging enterprises centrally integrate the target customers through the positioning of e-commerce platform, restrict the network marketing between enterprises and customers, effectively avoid competitors' antagonistic behavior, and enhance the promotional effect.

At the same time, with the help of festival activities and other atmosphere, the sales promotion of the store promotes the sales performance effectively.

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< p > survey shows that 60% of enterprises in the United States use < a href= "//www.sjfzxm.com/news/index_c.asp" > network marketing < /a >, which is one of the core strategies of product marketing, but in China, this proportion accounts for only 5%.

In the new round of competition, China's local enterprises must show boldness and boldness of innovation. From a forward-looking perspective, they will not get rid of the leftovers in the competition.

In particular, traditional manufacturing enterprises such as leather must break through their inherent thinking, actively apply Internet technology, and be brave enough to try, so that they can take the lead in the new round of competition.

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