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Barcelona Becomes A New Destination For Chinese Tourists To Buy Luxury Goods In Europe

2014/4/18 13:21:00 38

despite the recent "frequent restrictions", it is still difficult to change the pace of national departure. The upsurge of "big name" is still undiminished. Only last year, the number of Chinese tourists traveling to Spain increased by 33%, and the per capita consumption rose by 2024 euros. 
 recently, the consumption power of Chinese tourists has surpassed Japanese tourists and Russian tourists. It has become the most purchasing power international tourist group in Barcelona < a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > consumer market. 
 according to the latest statistics of Barcelona Tourism Bureau, in 2013, the number of Chinese tourists traveling to Barcelona increased by 16%, and more than 73 thousand Chinese tourists stayed in the four star hotels above Barcelona. The number of Chinese tourists who visited Spain in 2013 increased by 33%, with an average consumption capacity of 2024 euros per person. 
 Barcelona commercial center ValueRetail is a luxury shopping mall under a href= "//www.sjfzxm.com/news/index_c.asp" > ROCA < /a > CompanyStores. Almost half of the tourist season is Chinese, and most of them are Chinese tourists. In the paseodeGr CIA CIA of downtown, luxury stores are also the most powerful purchasing power for Chinese tourists. 
One of the main reasons for the purchase of a href= "//www.sjfzxm.com/news/index_c.asp" > Chinese tourists < /a > is that these goods sell much higher in China than in Spain. Such as Chanel, Hermes and other brands, more than the general sales performance is sold to Asians, Chinese guests accounted for the majority. 
 the main reasons are: 1. foreign tourists are shopping in the west, and when they leave the country, the value added tax is added. This means that the price of the goods can be further discounted. 2., the tourist shopping places generally prefer the discount sales area located in the suburbs (also known as the factory store). Although the location is far away, the goods are not the latest ones, but the price is relatively low. 3., in the two seasons of summer and winter in Spain, there is a general reduction period of statutory commodities in each season. In order to deal with the inventory and update the goods, the stores often offer a higher discount (strict law enforcement ensures businesses do not dare to make illegal actions such as stealing the price tag before lowering the price), and also become an important means to attract tourists to shopping. 
 from the purchase of goods, Chinese consumers in Spain are willing to buy high-end clothing, leather shoes, leather bags, belts and other commodities, basically are recognized by domestic consumers from Italy, France, Britain and other major brands. 
 according to the statistics of the world tourism organization, only 0.21% of the Chinese tourists travelling abroad in 2013 came to Spain, about 177 thousand. The governments of Barcelona and Spain will strengthen their tourism promotion in Spain. China is expected to become the world's largest tourist exporter in 2020.