Why Is "Chinese Shoes" Going Smoothly?

< p > reporter learned from the Canton Fair that after many years of running in the international market, China's "a href=" //www.sjfzxm.com/ "target=" _blank "shoes" /a "export enterprises have been rolling up and rolling out a" iron rule ": expanding the overseas market by price war and blindly cutting prices is not a permanent solution. We must focus our efforts on improving the added value of products and enhancing their competitiveness.

In this regard, many enterprises have already taken action and worked hard all the way on the road of "going out".

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< p > in recent years, China's footwear export path has not been smooth.

It is worth noting that export enterprises have experienced a lot of experience in overseas markets, and have gradually combed their own survival.

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< p > < strong > through the wind and rain, rainbow > /strong > /p >

< p > Miao Ren Zan, director of the Department of foreign trade of Kangnai Industrial Park, China Shoes City Industrial Park, Wenzhou, Zhejiang. When he met him at the 115th Canton Fair footwear exhibition area, he was sitting at his booth and watching the merchants in a daze. He was somewhat hesitant in the face of the reporter's interview request, which was not tied up with a 5 year long tug of war.

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< p > 2005, the Kangnai group of China established the French Kangnai company in France with the cooperation of people. It developed rapidly in Paris and its surrounding areas by virtue of the high quality and low price products and franchising mode, and gradually entered the market of Holland, England, Italy and Germany.

However, it is unsurprising that, when sales increased steadily, the company was buckled by the French local enterprises at the low price because of the dumping of "a href=" //www.sjfzxm.com/ "target=" _blank "hat" /a ", and subsequently added the accusation of infringing intellectual property rights.

To mention the past, Miao renzan has some helplessness: "although the Kangnai group was completely renown by the French side at the end of 2013, the price of the storm was too painful, and in 5 years, all the marketing networks of Kangnai in France were destroyed."

Miu Renzan deplored: "the market is quite different from what it was 5 years ago. It's hard to make a comeback in France."

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< p > "this experience is a lesson for our company."

Miu Renzan said Kangnai has gradually stepped out of the gloom and repositioned the market, and has opened stores in other EU countries, the United States and even Vietnam.

Through the ups and downs of export trade, Miao Ren Zan has 3 most profound experiences to share with his colleagues: "we need to know the laws and regulations of exporting countries, understand local customs and habits, and pay attention to the protection of intellectual property rights".

After saying goodbye to reporters, he received foreign businessmen.

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< p > < strong > change direction has new road < /strong > < /p >.

< p > in fact, not only is Kangnai group, but many footwear enterprises on the Canton Fair have taken various stories in the process of "going out".

From their narration, the reporter found that a sentiment was mentioned repeatedly by many enterprises, that is, "expanding the overseas market by price war and blindly cutting prices is not a permanent solution. We should focus our efforts on improving the added value of products and enhancing our competitiveness."

Zhang Jie, vice president of China Light Industry Crafts Import and Export Chamber of Commerce, also admitted that the export of China's footwear products is "big but not strong" and needs to create new advantages in foreign trade, cultivate brands and carry out scientific and technological innovation.

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< p > "we have been actively developing research and development."

Bi Wenjie, general manager of Zhejiang native produce and animal products import and Export Group Co., Ltd. told the International Business Daily reporter, "for example, research and development of raw materials, which is very important for the production of footwear, especially industrial and mining professional shoes.

At the same time, we will carry out product design according to the requirements and suggestions put forward by the buyers.

The final product is of high quality and is in line with the market standards in Europe and the United States.

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Lin Yiqing, general manager of Fujian odd Lu company, who plays the leading role in casual shoes, also believes that independent research and development capability is very important. In order to ensure that every year a certain quantity of new products can be launched by P, the company set up its own R & D team.

At this Canton Fair, the new products launched by odd Heron account for about 70% of the total product.

"The demands of customers are getting higher and higher.

There are too few old shoes that can become classic models. Most of them need to be eliminated. It is also hard to predict whether new products can be accepted by buyers.

Therefore, we must vigorously develop R & D, and push more new products for their choice.

Lin Yiqing said with emotion.

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< p > "innovative R & D should also be based.

For our enterprises, if we want to open up a country's market, we will hire the country's "a href=" //www.sjfzxm.com/ "target=" _blank "designer" /a in time to make innovation more reasonable and practical.

Looking at the brand new outdoor shoes in the booth, Chen Yinghong, President of Fujian luozhi shoemaking technology development Co., Ltd., thought and said.

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