The Same Price Strategy To Test The Water Electricity Supplier To Set Up An International Brand Or Down Stage

Less than p ago, France's famous a href= "http:// www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > group "MOET & CHANDON Hennessy Louis Vuitton" group (LVMH), following the sale of its flag market in mainland China in 2 months this year, it announced again that its new Zenith watch will carry out a unified price on three sides of the Taiwan Strait, and the price will be the same as that of the Swiss franc.

Burberry (Bo Baili) also officially entered Taobao in April of this year, leaving the world's largest brand in Taobao's first Tmall store.

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< p > some people say that in the face of the declining trend of sales growth, the international big guns have fired the first shot in the mainland of China.

So, has Zenith really cut prices? How is Burberry's life at Taobao? What other major international brands will follow suit? < /p >

< p > < strong > < a > href= "http://? Www.sjfzxm.com/news/index_c.asp > > big card < /a > price reduction. Only heard the stairs sound did not see people down > /strong > /p >

P, director of the Zenith wrist watch counter at Hangzhou Tower, said that since the news of price adjustment was uploaded in May, customers have been asked by WeChat.

Since the price of the brand watches has been finalized by the Swiss headquarters, it will be sent directly to the headquarters if the price adjustment is significant, but until this week, they have not received the notice of price adjustment.

Therefore, according to his guess, the so-called price adjustment will not necessarily be the price reduction in the mainland, or it may be that the headquarters has raised the price of Hongkong, because at present, the price of Hongkong's big watches such as Baoji, Bao Po and WAN Guo is higher than that of the mainland.

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< p > according to him, the price of the Hong Kong dollar before its brand is generally 92% of the mainland's selling price. If the exchange rate is calculated again, the selling price of Hongkong will be about 30 percent off of that of the mainland. If consumers take the risk of customs duty to go to Hongkong to buy, it is also reasonable.

Therefore, once the "internal port price" is formally implemented, it will surely protect consumers' rights and interests, bring more thoughtful after-sales service to them, and to a certain extent, boost the sales volume of mainland counters.

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In the P interview, some customers also showed the desire for the global unified price of luxury goods.

If the price is almost the same, you will be more willing to buy it at home, after all, after sale is more secure.

According to LVMH officials, the prices of some brands in the mainland in China used to be much higher than those in Hongkong and Europe, mainly because of tax and other factors.

According to the survey data, the difference between the price of the big wrist watches in mainland China and Hongkong is generally between 15% and 25%; if the exchange rate is calculated, the difference is actually 20% to 30%, so many consumers prefer to buy abroad, so the follow-up problems such as the maintenance and repair of the wrist watch become a big problem.

The LVMH group's announcement of the adjustment of the price of its major watches is so intense and high-profile that it has been interpreted by some competitors as "aiming to compete for a huge market in the mainland of China".

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< p > < strong > > a href= "http://? Www.sjfzxm.com/news/index_c.asp" > price < /a > virtual high. Tariff is not the main reason. Intermediate profit is more than /strong > /p >

While P was doing interviews, reporters tried to understand the related pricing issues to many international famous Chinese companies such as Hermes and Bvlgari, but most of them declined reply on the grounds of topic sensitivity.

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< p > data show that luxury goods in mainland China are the highest in the world, averaging 45% higher than the Hongkong market, 51% higher than the US market, 72% higher than the French market.

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< p > the reporter tried to compare the selling price in mainland China, Hongkong, England and the United States after taking the LV three best selling packages as samples.

The results show that British prices are the lowest in the UK, while in the United States, even if you pay 10% of the consumption tax, the price is basically better than that in the mainland.

In addition, the price of the 3 packages of Hong Kong dollar is slightly higher than that of the RMB. Even if the exchange rate is 0.79, the price advantage in Hongkong is not very obvious.

In response, the industry analysts believe that this is related to the LVMH group's strategy of constantly distributing the prices of its products over the past two years, such as the announcement of the two watches this year in a high-profile fashion, the same price as the internal port, and the quietly price adjustment like LV.

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In the P interview, many luxury company insiders explained that the high price in mainland China was explained by "high tariffs".

However, according to the reporter's investigation, as for tariffs, since the entry of WTO into China, the overall tariff level has dropped significantly, especially in terms of imports of industrial products, the average tariff level has dropped to 8% - 9%, and the tariff level between 4% and 5% of the developed countries in WTO is not very different.

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