Shopping Centers Are Also "Brushing Up" Activities.

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< p > recently, the theme exhibition of forest Moore Plaza attracted many consumers to take photos.

According to the traditional business concept, 7 and August were regarded as the low season of business, but the theme exhibition of rainbow city has attracted a lot of popularity these days. According to the monitoring, the a href= "//www.sjfzxm.com/" > shopping mall /a > July passenger traffic has increased compared with the same period last year.

The reporter understands, at present, most shopping centers in Nanjing use passenger counters to monitor the number of people entering stores.

Insiders admit that in the era of big data marketing, passenger flow counters provide only first-hand information. Data collection technology upgrading and data analysis should be the two key to enhance the rental ratio and optimize the format of shopping centers.

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< p > < strong > "brush up popularity" must have a magic trick < /strong > < /p >.

Less than P, careful consumers can easily find that a large number of stars such as Kevin Tsai, Xiao Si, Jimmy Lin and so on have appeared in several major shopping malls in Nanjing this year.

In addition to the star's debut, the hot Transformers exhibition in May and the art exhibition of the Golden Eagle Life Center opened the eyes of many citizens.

Why are businessmen keen on this? Insiders say that making "popularity" is the key.

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< p > Li Shaoming, an expert in real estate research center of Nanjing University, said that most shopping centers use passenger counters to count the number of people entering the shop.

Reporters learned that at present, many shopping centers including Wanda Plaza, water tour city, Rainbow City, new city and so on have installed passenger counters at the entrance or elevator outlets.

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< p > Li Shaoming said, < a href= "//www.sjfzxm.com/" > passenger flow < /a > is an important index to assess the operation of shopping center. At present, a formula has been formed in the industry.

If the number of people entering the store is divided by the size of the shopping area and the result is greater than 0.5, the operation of the shopping center is in a benign stage. If less than 0.3, it will face operational pressure.

At present, several shopping centers such as Shui you Cheng, rainbow Yue city and Wanda Plaza are in good operation.

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< p > < strong > do "big data" < a href= "//www.sjfzxm.com/" > marketing < /a > /strong > /p >

< p > reporter has learned that the passenger flow counter is limited to the number of people entering and entering the time interval. The business is only the first-hand data. How to analyze and reuse the data and enhance the monitoring technology should also become a matter of concern.

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< p > Li Shaoming told reporters that mobile location technology has been gradually used in the monitoring of customers in shopping centers, and the monitoring of ductility can be carried out in terms of customers' gender and residence time.

"The number of people entering the shop is only one aspect of business monitoring and operation. At present, shopping centers are no longer simply collecting rent, and more and more shopping centers are connected with stationed stores to get the right to speak in operation."

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< p > in addition to the number of people entering the store, the shopping center also needs to study brand dealers and competitors, and improve the operation capacity of shopping centers by analyzing passenger flow, sales and membership.

While shopping centers are increasingly concerned about the data, Jiang Jing, manager of marketing department of Nanjing Rainbow City, told reporters that the marketing of shopping centers is also heading for the era of "big data". By analyzing and studying data, we can provide consumers with a "reception hall" for leisure and entertainment through reasonable positioning and format layout.

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