The Transformation Of Department Stores' Adversity Is Facing Challenges.

For department stores, another alternative is shopping centralization.

Guo Fanli, a retail industry researcher at the China investment consulting industry and Policy Research Center, told reporters that "shopping centers are aimed at attracting consumers by directly increasing the consumer experience and directly attracting consumers, thus becoming the first choice for transformation of department stores."

Reporters found that shopping centers are the first choice for many department stores. For example, the modern department stores in Guangzhou have taken the initiative to lose weight, increase the rental area, introduce catering and other elements, and turn department stores into shopping centers; Tianhe department store is exploring low-key private brands. In Shenzhen, Mao ye, Tianhong, Hai Ya and Bao Bao choose shopping centers as a transformation format. In Beijing, Wangfujing, world trade and SOGO also choose shopping center formats.

However, there are different opinions on this. An industry insider said in an interview with reporters, "shopping centers and department stores are not consistent in terms of format, profitability, operation and management priorities, and the transformation of department stores will be somewhat difficult."

In addition, there is another hot trend in the transformation of department stores. The format is mainly famous discount, with the advantage of price to attract consumers, to satisfy consumers' dual needs of product quality and price, such as Guangzhou modern, Tianhe City, Guangzhou friendship and other department stores are all representatives of the outlets.

In this regard, Wangfujing department store has also begun to layout. It is reported that Wangfujing department stores "shopping experience + one-stop shopping" features shopping centers and "famous products + discount" features. Outlet Format, with its own characteristics, presents a good momentum of development. Especially after the acquisition of spring department stores, Wangfujing department stores have 49 stores in 28 cities across the country.

" Wangfujing The acquisition of spring department stores is a typical diversified development. Guo Zengli, director of China shopping center industry information center, told reporters that "after purchasing spring department stores, on the one hand, it enriched the format of Oteri J, and at the same time produced a synergy effect of department stores."

and Cui Wei shares The acquisition of the modern mall and Gan Jia Kou building with 2 billion 460 million yuan will become the third main force in Beijing market after the Wangfujing and the first commercial shares, and the market share will be increased from 10% to 15%.

But there are many voices of doubt in the industry. Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, told reporters: "department stores do not have unique advantages for orlies and have no experience in handling tail goods. At present, there are no successful cases in the world. Oteri J's format should not be a way out for the Department Store transformation. "