Management: The Way To Develop Shopping Guides

Transposition thinking, if I am a shopping guide, what do I most hope to give to the enterprise? Money, growth, status, recognition, honor, etc.

What should I do for the enterprise? Selling products, maintaining terminals, making relations, doing business on behalf of the industry, collecting and feedback information, publicizing the brand, maintaining the relationship between the enterprises and customers, and making various reports of stores and enterprises.

A qualified shopping guide often thinks: can I do these jobs well? How can I make these jobs useful and valuable? Coping with work is too easy, and really making these work effective is difficult.

Many shopping guides hand in various reports, and anyone can see whether they are thinking about the problems they face.

Shopping guide is very hard, maybe no time, no energy, no cultural level to do these forms of work.

In fact, enterprises do not ask them how to do so. As long as they are honest, they can express their problems through their own problems and their own ideas.

To become an excellent guide, we must first understand a question: what is the duty of shopping guide? We often ask shopping guides in practical work: do you know what your responsibilities are? The answer is simple: sell products well.

The answer is no mistake, but how to sell products well, there is much knowledge in it.

Personal point of view, the duty of an excellent shopping guide is to do everything that is good for sales.

In my article, how to manage excellent guides, I mentioned an excellent guide, such as product experts, brand ambassadors, financial managers, psychological experts, happy envoys, even communicator, decorator, intelligence agent and so on.

Next, let's talk about the role of shopping guide.

If you want to sell your products, you need to know your products first, and the products of competitive brands, the advantages and disadvantages of products, the technical content of products, the production process of products, the unique selling points of products, and the more you know, the easier it is to convince customers.

Therefore, the shopping guide knows more about this aspect in his spare time.

For example: in

Communicate with after sales, see product training manuals, take part in training and so on to get what you want.

However, when introducing products, we must let customers feel that these knowledge is what the customers want to gain, and it is good for him.

People say: three stream shopping guide sells brand, second class shopping guide sells products, first-class shopping guide sells services.

I can not verify whether this is appropriate, but shopping for good brands is easy.

In real life, an excellent guide is to use these "selling points" comprehensively, seize the needs of customers' psychology, and emphasize the introduction in some aspect.

In fact, the salesperson is the salesman.

Promotion: as the name implies, promotion and sales.

To promote brand and sell products, the two is a unified combination.

In this era, customers are more interested in the benefits and values brought by brands when they believe in products.

Shopping guide is the medium of direct contact with customers. It can not be used to deceive, concealment, exaggerate the value of the product or brand to the customers, and to influence the reputation of the brand in the local area.

Good guide not only set up its own brand, but also expanded its brand and image publicity.

People often say: you see people XXP brand shopping guide service is thoughtful, we did not expect, did not ask, help us do well.

3. Financial Manager

There is a chance for the adaptable party to integrate effectively.

As a shopping guide, if you comply with the profit margin made by the shopping mall, it will not only increase sales difficulty in actual sales, but also make customers feel that your shopping guide is out of favor and lose customers because of a small profit.

So shopping guide must have a detailed account, let the store know that what you sell is not lost, but the total profit is also increased.

As a guide, we should clearly understand the sales volume of products, the profits created by the stores, the investment amount, the profit point and the effect of the promotional activities, and the specific sales status, profits and activity costs of other brands, and analyze the advantages and disadvantages of our brand in the shopping mall, so as to help the salesmen do well in the sales, refund and negotiation work of the brand in the mall.