Zegna 2015 Spring Summer Series Opens Up New Season Of Elegance

Zegna, leader, was on December 18, 2014 and 19.

The global concept store, Shanghai Li Bao Plaza, hosts its 2015 spring summer series media preview.

In this event, the banner was displayed in all directions.

Leather accessories and Zegna's most proud Su Misura (Zegna custom).

In line with the springtime theme of spring and summer and the aesthetic taste of elite men, this season, whether it is the Ermenegildo Zegna Couture series of Stefano Pilati, who is the chief designer of the Ermenegildo Zegna brand, is still positioning the younger Z Z Zegna brand, or the super luxurious Su Misura Zegna custom. It is full of vigor and elites and the modern sense of being full of elites. It embodies the unity of the family gene and the creativity in design concept of Zegna's menswear legend.

Ermenegildo Zegna advanced manual series (Couture) area: Architecture and space.

In the spring and summer series of 2015, Stefano Pilati will continue to explore and fuse distinct contradictory elements.

Originated from the birth of architecture, the word "space" came into being and gave its specific connotation.

The interaction between them leads to the inspiration of inspiration from the functional origin of social structure and business logic.

Innovation and destruction, magnificence and decadence, philosophy and romance, masculinity and beauty are the source of a new chapter; architecture is to space, just as texture is to the surface.

On the basis of the first two series, the brand new Ermenegildo Zegna Couture series will use a completely new design concept to create a better version of the outline, highlighting the features of capacity (space) and appearance (Architecture).

The stripes in the whole series illustrate the overall style: formal and casual, with the same summer charm.

Z Zegna area: exquisite tailoring, dynamic fashion.

Facing modern men who are full of urban vigour, they need to change their life roles easily and actively to cope with various situations.

Z Zegna's dynamic cutting style can create a brand new dress combination for you, whether it is a suit, shirt, coat or tie. It can easily display the perfect combination of practical function and elegant style.

The meticulously tailored shape design is permeated with the dynamic charm of the four seasons, all of which use lightweight high-performance fabrics, such as high performance wool and hi-tech cotton materials, and the use of high-tech technology, such as seamless splicing, laser cutting, hot melt pressure details, etc.

Color matching is mainly based on two different colors of gray, namely cement ash and carbon gray, while emerald green, Yang Guanghuang, royal blue and black and white tone up the overall tone.

The temporary exhibition shop specially developed on the two floor of Li Bao Plaza adopts the brand image and decoration concept that the brand is about to replace. It shows the brand new image of Z Zegna brand in the world.

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Ermenegildo Zegna formal dress (Sartoria) and advanced business entertainment (Upper Casual) area: elite style, luxury fun.

Zegna's formal dress and advanced business leisure series perfectly interpreted the family genes of Zegna group, and constantly innovated on the basis of proud traditional crafts, becoming the benchmark of special fabrics and the highest manual skills.

2015 spring and summer series will provide more abundant choices, showing more patterns, fabrics and texture matching.

As the best choice for elite business men, the excellent tailoring of the formal dress series highlights the male charm, outlines the attractive modern business men image, and integrates the elegant elegance of business leaders with masculine charm of men. The senior business casual series embodies the combination of bright colors and luxurious fabrics, and the steady overall line with the details of gentlemen's interest, which inject Zegna's elite style and luxury to the lively spring and summer series.

Su Misura Zegna respects the customized area: the essence of Italy national treasure menswear.

For the first time, Zegna joins the spring summer leisure series into the Su Misura Zegna custom service, redefines the menswear advanced customization with the ultimate workmanship and rich choice, and extends the dignity to every corner of the elite life.

In the field of luxury men's clothing, which is common in advanced customization, Su Misura Zegna enjoys the ingenious craftsmen and legend history of many details, presenting the profound essence of Italy national treasure menswear for elite men, integrating the incomparable luxury into the details, presenting a gentleman world with elegant aesthetic taste and top life style.

Leather and accessories (Leather & Accessories) area: design master Stefano Pilati to create a modern gentleman IT bag trend.

As the hand of IT bag in the fashion industry and the helm of the Ermenegildo Zegna brand designer, the Stefano Pilati of the menswear Empire knows the essence of Zegna's family. It combines the brand's excellent workmanship and wisdom style, and adds a very personal style design element. In the Ermenegildo Zegna Couture series, Pilati Bag, named after its own name, is launched. It breaks away from the stereotyped design of men's handbag design. It has both bold breakthroughs in style and the elite style and masculine line of Zegna men.

Around the image of the Pilati Bag modern gentleman, the 2015 spring and summer full line leather goods and accessories have excellent and luxurious usage experience. Every detail is full of sense of luxury and elitism.

The continuation of classic Munch shoes and Lok shoes highlights the elegant gene of Zegna family and the more relaxed cortex.