How To Improve The Design Style Of Women'S Clothing Shop

Women's clothing decoration design style is very important, according to their brand style to locate the shop style, consumers can understand the style of the brand through the shop style, we can see that the shop design style must be grasped. Now the most common shop style has the present generation wind, the pastoral style, the European style, the American style and the baroque style.

Women's wear shop

We should pay attention to the shop head font.

What is said here is too big to ask for the same store as you rent. The combination of the two is the most important.

To know how the appearance of your shop determines the style of your women's clothing store.

The choice of fonts basically determines your grade. The color of the doorhead and the color of the facade must be well matched.

Women's clothing decoration design focuses on the reasonable location of fitting rooms.

Everyone should have this situation. When entering a women's clothing shop fitting room to try clothes that can't be found, or the dressing room is too crowded.

Such a women's clothing shop is in the fitting room, and the details are not properly arranged.

Color changing room, I suggest that the best energy and energy storage color should be eye-catching for a little while, the fitting room should be carefully arranged, comfortable and convenient.

Be sure to set up.

Store decoration design emphasizes the warm setting of the rest place in the shop.

A successful women's clothing shop should have a rest place for people to rest and stretch their feet.

Girls are usually accompanied by shopping malls, so it is particularly important to have a rest place in the store.

Whether your resting place is two chairs or a few sofas and tea tables, the best ability between the fitting rooms has passed smoothly.

Related links:

Why is it that such a good selling point does not allow consumers to open their wallets? Is there any other reason why consumers can directly hit consumers?

First of all, we must realize that consumers are inert.

When they buy products, they are reluctant to listen to the so-called product selling points listed in the shopping guide. They are concerned about their own interests after buying products.

Let's take a look at the above example. If you tell a consumer who chooses the air-conditioner, your air-conditioner can be refrigerated quickly, which will make you feel cool instantly and save electricity more than other brands. Your washing machine is powerful, clean and doesn't hurt your clothes. What kind of purchase decisions do you make if your cotton clothes are comfortable, sweaty and dry? What's the difference between the two commentary methods and contents? The first commentary is only a mechanical explanation of the characteristics or functions of the products, and the second describes the benefits that the products can bring to consumers and the comparative advantages of the products.

The second way of commentary is called "buy point", that is, the reason for buying the consumer, POP.

The difference between the word "selling point" and the "selling point" represents different ways of thinking and business philosophy. The selling point is from inside to outside, the product is pushed to the consumer by the consumer and the consumer. The purchase point is from outside, from the consumers and products, the consumers are attracted to the products and help them to buy.

Narcissism is a marketing mistake committed by many companies, because they do not put consumers' real needs and interests in the first place, so they appear weak in publicity and terminal sales.

Of course, I am not advocating selling useless points. True marketing is to combine selling points with buying points.

Selling points are the characteristics and functions of products. Buying points is the benefits and comparative advantages that products can bring to consumers. The selling point is the carrier of buying points and the support point to realize customer value. Buying points are the soul and the inside of selling points.

Marketers should seriously study buying points, grasp the interests of customers really concerned, so as to carry out the design and promotion of selling points, and product development.

Only in this way can the company find the focus of marketing, so that the product can become a marketable and salable product.

Secondly, the acquisition is not based on our imagination, but through the communication, research and conclusion with consumers.

The concerns of different consumers are different, and the products are different. However, it is impossible for us to subdivide the purchase points to every customer in the field of fast moving consumer goods, but there are rules to follow.

For example, a certain age group, a profession or some characteristics of the crowd show some similarities in consumption. Marketers can classify these people with similar consumption characteristics to extract the product buying points of a specific group.

Finally, after understanding the relationship between buying and selling points, and knowing how to extract "two points", what should be done in practice is to know "willing".

Through research, you will find that when a product is faced with different consumer groups, there are many buying points. At this point, do not commit any "narcissism" marketing disease and design and package all the purchase points.

The reason for this is that you want to attract more consumers and show more about the advantages of your products, but as a result, you will not only attract more consumers but lose more.

Why? Because competition, marketing research is the interests between themselves, consumers and competitors, you can not be superior to competitors in every aspect, and consumers often have their own different concerns.

What you need to do is to carry out packaging design for purchase points with potential consumption and their own advantages.