The Use Of Colors In Clothing Stores Should Be Harmonious, Bright And Balanced.

Appropriate color design can increase the space, combine with the light, reflect the individuality of the space, attract the attention of the customers, and make the customers interested in clothes. Then, how do we use the color to impress consumers in the clothing store design and make it produce desire? In the long term observation, the author draws a conclusion that in clothing shops, the use of colors should achieve three purposes.

The famous painter Van Gogh once said, "there are no bad colors, only bad matches." Red, orange, yellow, green, blue, violet, and full of color in real life. For clothing stores, color in a limited space is an emotional language, it expresses the real feelings of a clothing appeal.

Experience tells us that in a franchised store color No matter what color the brand uses, it is necessary to stick to one principle, that is, we must realize the harmony of store color. Although the great red attracts people's attention, it does not always express the appeal of the brand, or the distance between the consumer and the brand. In fact, store color is the emotional language of consumers and clothing communication, and the harmony of colors can achieve the zero distance emotional communication between consumers and brands.

Generally speaking, the famous brand Exclusive shop Of color It is a pass and mark to enter the market, and it will not be changed in general. Most of the colors of big British brand are exquisite beige. Chanel's shop is exquisite black.

Brightness and color transparency are very important in clothing store design. Warm colors and bright colors give people a sense of progress; cool colors and dark colors give people a sense of retreat. Usually, the brightness of a clothing store determines the brand's personality.

In fact, the brightest color is white, and the lowest color is black. The arrangement between them determines the brightness of the store decoration according to the brightness of the brand. The bright color saturation is high, the turbidity color saturation is low. Every shade with high brightness and high purity is a warm color system of red and orange. Those with low lightness and low purity are blue and green cool colors, all with a sense of calm.

Generally speaking, the color of the shop is high and looks larger and has a feeling of expansion. The low color will make the shop look smaller and shrink. When we use shop colors, we like to brighten the brightness. In fact, the bright color of the shop can make people fidget. In too bright and bright colors, consumers can not feel the feeling of relaxation and warmth, which is not conducive to transactions. The bright colors of shops will be too low for consumers to feel depressed and not conducive to transactions. Therefore, the use of color in clothing stores should be analyzed according to the specific characteristics of clothing brands, and the brightness of colors should be applied skillfully and rationally.