Fast Replication Mode Of Clothing Brand

Lao Zhao in the soup draught is the founder of Zhao Yingguang.

In the eyes of Tang Dafeng and Fang Jianhua, the two Koreas made a completely different approach to the development of their sub brands.

To this, Fang Jianhua laughs: "Lao Zhao's idea is like the birth of a child, even if each child is admitted to Peking University, the probability is only 1%, and one hundred students are born, one of them can be admitted to Peking University, and our mode is not comparable."

Indeed, there are already 14 sub brands in Korea, which are far ahead of them compared with those of rink and Yin man, and the number is still growing.

At present, the brands of Han dresses include Hanfeng brand group, European and American brand group and Oriental brand group, and each brand group is divided into men's brand, women's clothing brand and children's wear brand according to the positioning crowd. If the price is divided, it will cover the high-end high-end consumer groups, and the whole plan can be described as leaky.

The unique group mode of Han Du Yi house has been verified and discussed, and has become the mode of developing the first and second sub brands.

In April 2012, the first sub brand AMH of Han dis house was formally launched and developed in a healthy way.

However, Zhao Yingguang did not think that Han Du Yi house had been buying the "buying system" because he introduced designer brand such as prime thread to enhance the brand tone of the whole brand.

From his point of view, he has taken a completely different approach from the perspective of brand. "We are from the perspective of incubation platform, so long as we are subbrands based on the same supply chain subdivision, we will develop to achieve wider customer coverage."

The development path of AMH is precisely the embodiment of this train of thought.

Since its establishment in 2012, the brand has developed into the first place in Taobao's original brand of men's wear.

It can focus on products and operations, and reuse the supply chain of Han Du Yi house from the initial stage, thus ensuring product quality and forming a good reputation among consumers.

Set a very clear basic development node for sub brand: first year loss 10%, second years balance of payments, third years profit.

Under this textbook branding guideline, the Korean brands started to operate in 2012, and the sub brands that were established in 2013 and 2014 are expected to make profits for the group after 2015.

The emphasis is on the "single product whole process operation". The operators of each new brand are pferred from the relevant departments. They are only responsible for one business to take charge of more business. The requirements for qualified personnel will be very high. These employees need a year or so of adaptation and running in period to match the details of business matching.

Zhao Yingguang told reporters: "this is the biggest bottleneck that Han Du clothing house has encountered in the development of its sub brand."

It is not difficult to find that the reason why han Du Yi house can expand rapidly is that they will copy the single product whole operation system with the core of the group system to the sub brands of each subdivision category. Through this business system, we can achieve the unification of "responsibility, right and profit" in the smallest business unit, and cultivate more and more independent businesses, product development and product operation integration. In the Internet era of product dominance, we can support the rapid development of the sub brands.