ACON Group Buys Pony North American Business Rights

Iconix Brand Group Inc. (NASDAQ:ICON), an American brand management company, announced yesterday that it had jointly purchased Anthony L&S Athletics for $37 million to acquire intellectual property rights and related intangible assets of the US sports brand Pony, and the seller was a listed footwear manufacturer and trade group in Hongkong.

Iconix Brand Group Inc. (NASDAQ:ICON) Ai Connie J will also have the priority to acquire Pony's other market businesses at the same time.

News stimulated Iconix Brand Group Inc. (NASDAQ:ICON) shares rose by 4.39% to 35.19 dollars on Tuesday.

Iconix Brand Group Inc. (NASDAQ:ICON) chairman Ai Connie J and chief executive officer Neil Cole pointed out that sports is one of the fastest growing categories in the group brand portfolio.

The group currently has three sports brands, Danskin, Starter and Umbro UMBRO, and the total retail sales in the world are over 2 billion dollars.

Pony was founded in 1972 by the senior sporting goods specialist Roberto Muller in New York under the auspices of Adidas AG (ADS.DE), Adidas's then chairman Dassler Dassler, and was bought by Xin Feng Group (1223.HK) in 2010.

Iconix Brand Group Inc. (NASDAQ:ICON) Ai Connie J chief operating officer Seth Horowitz believes that the group can make use of Pony in both male and female consumers.

Promoting brand

To create a profitable multi-level distribution strategy, we also plan to use the existing global platform of the group to explore brand opportunities in other regions.

In the three quarter of September 30, 2014, the Iconix Brand Group Inc. (NASDAQ:ICON) acennis group had more than US $500 million in funding, and Neil Cole was then at the analysts' Conference on the large target audience in entertainment and sports.

Group achieved super in the three quarter.

The total revenue increased by 6.1% to $113 million 800 thousand, and net profit increased 16.5% to 33 million 800 thousand dollars. The adjusted diluted earnings per share amounted to 0.73 US dollars, far exceeding the 0.63 expected by analysts. The group immediately raised its annual profit target, which is third times in the current financial year.

The acquisition of Pony will be carried out by a new subsidiary of Iconix Brand Group Inc. (NASDAQ:ICON) Ai Connie J and Anthony L&S Athletics. The former accounts for 75% of the new company's shares, while Anthony L&S Anthony is the only remaining 25% stake to contribute to its US and Canadian permanent rights and become the core shoe shoe agent.

Anthony L&S Athletics is also a footwear agent for G-Star and Levi s Strauss & Co. brands.