Site Selection Is The First Requirement For Successful Franchisees.

First of all, you have to know where people are going, not just there. You can spend some time calculating the crowd in the morning, afternoon and evening in the area of interest, calculating the number of people entering the shops, and finding out the proportion of the workers, students and housewives in the neighborhood, and at least at the Ping Yue and the weekends, to know the distribution of the crowd.

With preselection.

The second step is to inspect the surrounding environment first, then observe in two ways. First, the businessman's perspective: what signs indicate that the site can create performance? Secondly, from the customer's point of view: will you go shopping in this place? There are some cool corners in the golden area, and there are also hot spots in the sub business circle. The most taboo place to find is to see others succeed, so they want to replicate a store next door, unless you are confident of making your own difference.

Besides, pay attention to whether competitors in diagonal or near distance will take away your business. Can you?

On the line of action, preempting others to intercept customers one by one, always pay attention to the position of the opponent and find a place that is enough to compete with you. You must maintain your status. Otherwise, the business will always be on the low side in the downwind of the same nature store.

Customers in clothing stores think that the quality of their adjacent shops is quite similar, so it is very important to have similar brands in the same place, because some of them are located.

It means "parasitism".

Customers can be attracted to customers who are attracted by big brands by setting up clothing stores beside the big department stores and opening up vigor restaurants beside the senior supermarkets.

In addition, if you can meet some quality neighbors like video rental shops or dry cleaners, it will be better, because these stores have the opportunity of "two visits". People will send clothes to wash, and they will come back again every few days. Post offices and supermarkets are also easy to use.

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Opening a shop is not so easy as most people think of "opening today and making money tomorrow". In the process, it involves many aspects such as location, financing, purchase, sales and so on.

Among them, site selection is the key first step.

Many shopkeepers who run small shops are very impressed by this.

Many people believe that under normal circumstances, the business district of the prosperous business district has a wider scope of business, larger traffic volume and higher turnover. The large and medium-sized residential areas with high population density have a strong demand, and a stable tourist source can ensure the stability of the shops; the shops along the street have the geographical advantages of traffic routes, the largest volume of traffic, and the wider operation of the shops; the suburban residential community supporting shops have larger price advantages and development potential.

Site selection is the beginning of wealth. It directly determines the success or failure of your shop. Do you want to successfully open a shop? Do you want to successfully locate the site? Please check the links below.

1. site selection: pick up a piece of "treasure land" and make a clothing store absolutely profitable.

2. the location of the clothing store decides whether the business will survive or not.

3. the location of clothing shops is the beginning of wealth.