VIP Management Of "Brother" Women'S Clothing

A large number of loyal customers are attracted by the women's clothing, and the fixed source of tourists support their market position. No matter how bad the market environment is, the customer's constant support will shield them from the wind and rain.

So, what kind of process can the brother take to achieve the steady development of the terminal customers? Today, Xiaobian takes you to understand.

In the daily store operation, the store manager should remind employees repeatedly to pay attention to customer service, and discuss the customer satisfaction with the examples at the staff meeting.

We should solicit feedback from customers and take customer satisfaction as part of employee performance evaluation.

Define the corresponding expectations and minimum customers.

And in place.

When the shop is going to do a customer opinion survey, first make up a copy of it by yourself or staff.

Is there a list of questions that the clerks think is irrelevant? Does it relate to people's habit of evading questions, whether they can achieve the purpose of your investigation? To invite customers to speak at a store meeting, and to listen to the true opinions from customers is more effective than showing them.

If you want to build

We also need to readjust our customers' expectations of outstanding service quality.

That is to say, we should not only satisfy expectations, but also exceed expectations. We need to provide a unique product or service that can be remembered.

Once it is possible, individualization and even customization services will create a partnership between customers and franchised stores.

First, organize VIP meetings as many as possible in one year: customers and

There is communication and information exchange. We should have a bridge to connect customers with customers and make them friends.

The theme of VIP gathering can be closely related to sales, and it can also be completely separated, such as "product recommendation", "fashion information", "parent-child education", "beautiful makeup" and other salon activities.

Second, VIP specific feedback activities: birthday feedback - except for birthday cards or small gifts, VIP customers can enjoy 25% off benefits in the month when they shop on their birthdays; holiday returns such as mother's day, carnations and health care guidance on national day; designated product consumption feedback, such as sending gifts or discounts at designated cost.

Third, we can consult with the old customers to collect the VIP activities that they most expect us to do, for example, if they do not affect the brand image, the opinions are feasible and there is no obvious conflict of interest.

A perfect and efficient shop management process can not only increase sales, but also enhance customer loyalty to the brand.

One of the important reasons for the success of the brand is that it has done enough articles from clothing design, marketing network to image design, and has always been among the top sales of women's clothing in China.