Outdoor Appliance Industry Speed Down To Pyramid Growth

While the major brands are optimistic about the market, some media have pointed out that the outdoor industry is no longer a traditional way of obtaining profits through professional management. Instead, it has created a bright spot for marketing so that it can be magnified and magnified in the capital market. It expects a large amount of capital to be injected into stores, and it will burst exponentially through the expansion of "horse race enclosure", and ultimately achieve pyramidal growth.

Insiders said that now domestic

The market is far from the earlier "out of the house" and is suitable for the initial stage of individual development.

In this regard, the media think: since then, the sports industry's "Pan sports" marketing brand is catching up, and now most of them are in a high inventory and homogenization outcome. The outdoor goods industry is almost on the road of sports brand 10 years ago.

The expansion of the "horse race enclosure" directly brings about a series of operational problems. "On the other side of the rapid development, there must be inevitable chaos and disorder, lack of professional designers, lack of professional management and operation personnel, and lack of standardized system of chain operation."

Insiders pointed out.

Not to be ignored.

In the face of some problems, and at the same time, the famous outdoor retailer, Sanfo outdoor also said that the opening of shops was restricted by location, rent, personnel training and other factors. With the development of outdoor stores and retail chain channels, the department store counters were single, which would bring the imbalance of household attributes, and the appeal of fashion and leisure was much higher than that of professional positioning.

And the outdoor area of fashion and leisure is low. New brands will get into this area and the market will be more mixed up. If the professional market fails to maintain the intention, it will lose the original taste of the outdoor industry.

Overall, 2014 saw a certain rate of growth, 20 billion 80 million of outdoor industry retail sales, 10 billion 970 million of shipments, 11.28% of year-on-year retail sales and 13.35% of shipments.

The outdoor market has shifted from the extensive stage to the advanced stage.

The good news is that in the speed down, outdoors

It is developing actively in the direction of continuous deepening and health adjustment.