How Does A Young Designer Judge A Buyer Shop?

A sound long term

Industrial development is bound to affect us at the end, that is, brand consumers.

Whether a society is supporting or encouraging young designers is an important criterion to measure the healthy development of a country's fashion industry.

We picked up some related dialogues.

Q: what are the rising channels for young designers who want to succeed?

Preparing for fashion week is a good way to increase your exposure so that the media and buyers will notice you.

It can also be achieved through existing buyers, or in showroom.

Of course, the premise is that the work itself is mature enough and attractive.

Zhang Da: at present, most of the works we see are badly done. Using dragon and phoenix is not good. It doesn't mean that China's elements are not good.

It is not beautiful to do anything with a bad way, but with the right method, the creative hand rule can bring the Chinese elements into full play.

Q: how to choose a suitable buyer shop?

If you don't feel it, you can see if people can come to buy clothes here. If you do not feel it, then you can not cooperate with them. Of course, let's take a look at the clothes in the shop. If you can accept your works on their sides, if you can't, then refuse to cooperate with them. If you can't, then refuse to cooperate with them; two, get a deeper understanding with the buyer's shop, confirm whether the buyer's shop will support your brand development, rather than simply sell the goods in the shop, ensure that the buyer shop will help you to push your work with the media, public relations and customers; the last point is the most important point, which is to ensure that the buyer shop will guarantee payment. Imran Amed: I suggest three points.

The last point sounds very simple, but I know some brands because the buyer shop takes the goods but not the goods, so the brand will die directly.

Q: is it good to find as many buyer shops as possible?

Imran Amed: the opportunity in this circle is only once, to a large extent, and there is no chance to come back.

Therefore, for young designers, every step should be cautious.

If the production capacity can only support two buyer shops, then never go to third stores. If the problem of capacity fails to catch up at a time, the buyer shop may not cooperate with you again.

Q: please give young designers a bit of advice.

Imran Amed: the establishment and development of brand is a long-term thing. Five or ten years are short. We must be patient and not rush for a while. Design is just a part of fashion. To turn the design from two dimensions to three dimensions is not only accomplished by design, but also to enhance the integrity of the work and increase the production capacity.

Around the fashion week is the same group of people, whether designers, buyers, or professional fashion critics, at present, the overall atmosphere in the country, this is an industry, the carnival inside the circle, but people in the periphery have little understanding, nor care about.