Ralph Lauren'S New Luxury Concept Store Will Be Unveiled

Ralph Lauren's Milan headquarters is 27 Via San Barnaba street, located in the famous commercial area behind the Milan court, which is a 1100 square meter palace built in 1941.

Ralph Lauren will welcome the brand VIP VIP at this headquarters.

Ralph Lauren (Ralph Lauren) brand changes sales strategy.

The American fashion brand has chosen Milan to try a new concept of luxury management, aiming to introduce a comprehensive reform of its sales policy.

The move is aimed at shutting down its multi brand stores, which currently sell their Polo Ralph Lauren parity series and high-end series at the same time.

Located at Via Montenapoleone, Milan, Napoleon, 4, 2004.

The Ralph Lauren store uses this multi brand concept.

The store will be closed in June.

Milan is now looking for a new shop site suitable for its Polo series.

At the same time, the group will try an unprecedented luxury service for high-end customers from September.

The brand VIP VIP via Milan can only be booked by appointment.

Enjoy a customized "unique private shopping experience".

Will provide

And catering services.

There will also be a special store for members.

In addition, we will provide capsule series according to the requirements of customers.

The group hopes to further strengthen its overall development in Italy and Europe.

According to the popularity of the new concept introduced in Milan, the company plans to extend this model to other markets.

Ralph Lauren, the founder and CEO of the group, said in a statement, "I want to create a personalized and unique experience for our best customers, to experience the highest luxury.

Our Milan headquarters palace is the perfect window for this completely new concept, because what consumers appreciate most in Milan is quality and all kinds of handicrafts.