India Underwear Business Market Hot, Why?

Recently, it was learned that the Khazanah Nasional Berhad of Malaysia's sovereign wealth fund recently invested in India underwear.

Zivame.

According to India media reports, Zivame was founded in 2011 and is headquartered in Bangalore. The main objective is to solve the problem of India women being ashamed to buy underwear from physical stores.

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It has just received 2 billion 500 million rupees (about 162 million Ma or 238 million yuan) financing, the leading shareholder is Malaysia Treasury holdings and Zodius Technology Fund, the original investors are also involved, including the local VC Kalaari Capital, Unilazer and the US venture capital IDG.

Previously, Zivame had won $9 million in A round investment from IDG, Kalaari Capital and Unilazer Ventures.

According to India media reports, this is the Malaysia holding company.

The first investment in the electricity market.

"This is an attempt in the field of science and technology and consumption in India.

Our investment in India's technology sector has been good.

A spokesman for Khazanah said to the Malaysia media.

In January this year, the Malaysia government issued a notice that state-owned companies and institutions were "far away" from overseas investment. Malaysia holding company emphasized that its focus was still on the domestic market.

"At the same time, we are also investing in many projects in Malaysia, which is our main role."

The spokesman added.

India media pointed out that India women are still ashamed to buy underwear.

In addition, many lingerie stores in India are of limited variety and employ male salesmen.

This creates opportunities for underwear business.

It is reported that there are more than 500 kinds of merchandise on Zivame website, with a complete size and an average bra can be sold every minute.

"I believe that Zivame will be the main destination for women's underwear in India."

Richa Kar, co-founder and CEO, said in an interview.

Richa disclosed that financing will be used to expand operations, attract more online shoppers, strengthen commodity advantages and develop core technologies.

Zivame has recently announced the launch of APP shopping, because currently 60% of its traffic comes from mobile devices.

It is understood that Richa has also pointed out that the next two years plan to open 100 stores in India, only for fitting, rather than direct sales.

"The goal of our experience store is to increase interaction with consumers. Consumers can get personalized services in the store, measure their sizes and understand what styles they are suitable for."

She said, "stores will not sell directly.

Of course, when consumers choose well, they can place orders online.

In addition, Malaysia holding company said: "our focus is to help Zivame establish its own" mechanism capability ".

It is understood that the recent underwear market in India is booming.

In June, Clovia just got the A round of financing from Zurich investment company MountainPartners.

In addition, PrettySecrets was invested in the A round from investment company Orios Venture Partners, Indian Angel Network and India Quotient.

It is understood that one of the leading shareholder of the Malaysia Treasury holdings company has invested in Alibaba.

In the past two years before the Alibaba IPO, it invested 400 million US dollars in two batches of Alibaba, accounting for 0.4% of its shares.

After the listing of Alibaba, it sold some of its shares and made a profit of more than 1 billion dollars.

In addition, it also owns 69.4% of Malaysia airlines.

Another leader, Zodius Technology Fund, is also a well-known venture capital company in India. At the end of July this year, Goldman Sachs and Goldman Sachs jointly voted for India's home business Pepperfry.com.