Dear, "Double Eleven" Snapped Up Really Cheap?

The annual banquet is about to begin, and all the "chopped hands" groups have started. The national development and Reform Commission issued a reminder to the online retail business on 3 November, listing the items that businesses should pay attention to when they are promoting sales.

But reporters on several business platform survey found that some businesses exist edge ball situation, some businesses preferential price even higher than the original price.

The discount is not so big.

Yesterday, Mr. Gu released a micro-blog, "like this in early November, from 384 yuan to 549 yuan, and then" double eleven "to sell 274 yuan, the magnitude of change, with plug-ins to see it is very clear.

Micro-blog is also worthy of the match.

The official Tmall flagship store has a "double eleven" discount screenshot of a knitted sweater. The picture shows that the current sale price is 549 yuan, and the "double eleven" global Carnival price is 274 yuan, and the price trend shown by a shopping assistant plug-in in the past year shows that the price of the product is 384 yuan between March 27th and October 29th this year.

Cheap is indeed cheap, but it does not claim such a big discount.

According to the online shop page, Nike flagship store "4 fold", the knitted sweater bought on the day of November 11th, can enjoy less than 50 percent off of the preferential price; it can be 30 percent off more than the price of half a month ago.

"Miss chopper" Miss Wang commented: "usually pay more attention to price, or use parity software, you can fully understand the meaning of the word" start "in the" 4 fold up and 5 fold "of the business.

I don't know if businesses are trying to create profit making gimmicks, or do we really think we don't know anything.

Insiders say that before the "double eleven" every year, some businesses will operate this way, with a view to hitting the single day sales volume.

It is understood that part of the e-commerce platform requires the participation of commodities are unified to fight 50 percent off, then, those businesses less than 50% profit will do a loss business? Of course not, some businesses will first increase the price and then discount.

Reporters installed some software on the computer and randomly visited several famous discount outlets.

Last year, during the "double eleven" period, a flagship store of Tmall, a cotton product, produced a slogan of "year-end 50 percent off" this year. The price of 3 cotton bags with 18 bags is 324 yuan, and the "double eleven" discount price is 162 yuan.

From late September to the end of October, the price of the product fluctuated from 162 yuan to 298 yuan, and it was raised to 324 yuan in November 5th.

The promotion price is more expensive than the original price.

The price of goods is first raised and then discounted, although some businesses have some pits, but prices are at least cheaper than before raising prices.

As long as it is a necessity in life, and it is indeed cheap, even if the discount is low, many consumers continue to buy and buy with such an idea.

Buyer Xie Xie told reporters that she was in last week.

A small shop bought a pair of shoulder bags, priced at 80 yuan, her classmates looked good and wanted to start one. At this time, a look at the Internet, the price has been raised to 86 yuan, next to the intimate reminder: "double eleven shops red packets, 5.01 yuan can be reduced by 5 yuan."

Therefore, even if "Xie eleven" is the only one in the world, the price of a red envelope can be 5 yuan, but it is also 1 yuan more expensive than that when she bought it.

Miss Xie is a bit depressed: "it is not bad money, that is," double eleven ", not only without concessions, but more expensive.

In November 3rd, the reminder issued by the national development and Reform Commission on regulating the behavior of online retail prices pointed out that it was forbidden to cheat or induce consumers to make pactions by using false or misleading forms of price or price, with a view to preventing the following price violations: the fictitious original price, the original price of the label is false and fabricated, not the lowest paction price in the first seven days of this promotion, or no paction record has been recorded.

In developing sales activities for unsold goods, no similar concepts such as "original price", "original price" and "paction price" should be used. It is stated that the "special price", "clearance price", "the lowest price of the whole network", "the lowest price in the market", "factory price", "zero profit" and so on, but the price is not real, inaccurate, and has no basis or no comparison.

What did the merchant do? The reporter searched for a product with a "new product" on Tmall, whether it was a dress, a shoe bag or a cosmetic. The words used were "price" or "price" two words directly.

Search for goods with "clearance" words found that most of the goods sold at the lowest price in nearly a year, but a shop played the "Chunqing" 58 yuan label in the spring and Autumn period. Customer service indicated that the "double eleven" shopping coupon could reach 10 yuan, but in October 31st, the price of the same product was still 39 yuan.

In view of this, it is no wonder that the price parity software often shows a striking blue word in the price trend: "pit father, wow, say a good sales promotion?"

Mobile phone exclusive price is hard to compare

There are consumers who complain: "every family says that the price of their products is the lowest in the whole network! The price of buying things is much worse than that! A thing not only needs three websites, but also three mobile clients. Can you compare yourself with the price first?"

Can the comparison software compare the exclusive price of mobile phones?

The reporter downloaded a mobile phone version of the parity software test, found that if you want to import the price information directly in the shopping APP, you need to be authorized by software. When you display the authorization in the authorization process, you will read "your user name and other basic information".

If you do not authorize, you can only use the search function of the mobile phone price parity software. The search results are only for the comparison of the cross selling prices of many electronic business platforms at this moment. The discount of double eleven, the exclusive price of mobile phones and the price trend can not be directly displayed.

Shopper Miss Zhu introduced a trick to reporters: "as long as the ordinary Taobao shop, if there are" double eleven "red envelopes on that day, you can place orders in advance to let shopkeepers change their prices.

The reporter immediately asked a shop owner about the situation. The boss was very cool: "no problem, buy it early, we also want to avoid the express peak. If the explosion is late, everyone will be in trouble."

Then he deducted 5 yuan for the reporter's order.

After paying the reporter, he asked, "do you have a double eleven red envelope from Taobao, or do you go out by yourself?" the boss said, "of course we do the activities ourselves, and the wool comes out on the sheep's body. It's probably only the Tmall you get" double eleven ".

It's the platform.