The "Going Out" Of China'S Home Textile Enterprises Is Still Ahead Of The "Quality".

Faced with the test of international price changes and the impact of the Internet, how to better export Chinese brands in "going out", many representatives of home textile enterprises believe that quality is still the key, and its influence is greater than that of the Internet.

Yang Zhaohua, President of China Household Textile Industry Association, said at the 2015 China Home Textile Conference: "in the 1-9 months of this year, the income of home textile enterprises above designated size increased by 1.3% over the same period last year, a sharp decline.

Among them, the domestic sales volume grew by 3% over the same period last year, and the export volume decreased by 3% compared with the same period last year. The volume of exports decreased by 0.8% compared with the same period last year, mainly due to the exchange rate effect.

In addition, because of the rising cost of raw materials and so on, since last year, many home textile enterprises have considered going out to find more cost effective production.

international

Passard, former chairman of the Federation, pointed out that the exchange rate has changed significantly over the past few years, and some European retailers have been slow to sell their stocks and new products are out of stock. The short term European market will not recover soon, while the US market has only about 1-2% growth rate, and the competition pressure of the enterprises is obvious.

"The future international trade must be different from the original. China's export cost advantage has been recede, many manufacturers have turned to Southeast Asia, and even directly set up factories in the United States.

This forced enterprises to speed up their own innovation.

The market itself will survive the fittest, otherwise it will not be far away from the original development mode.

Jing Yutang, chairman of Jiangsu grand group, said.

Deng Yuanjin, chairman of Guangzhou yuan Zhicheng Home Textile Co., Ltd., said: "we specialize in the hotel market. We did export before, and then sold to domestic market. Now we are going out again.

This year flew 6 times to see what consumers really like, and from the point of view of pportation, the world does not have too many regional restrictions. Enterprises can spell the quality and stay at the low end without having to play.

"Bigger is just the right of entry, and the right to speak is stronger." Ma Tao, chairman of cotton field group, believes that no matter what the international market is, we must attach importance to R & D and intellectual property rights, and pay attention to innovation.

In addition, in his view, the Internet is a media tool. Traditional industries should not hate, but should not blindly expand their effectiveness. If we pursue only a small amount of growth and fall into an unhealthy stage of development, it will be more harm than good.

Some business representatives admitted that traditional enterprises are very confused in pformation, and they are carrying the inertia and trajectory in their original development. Change is not to be done, but also needs to be explored step by step.

Yang Zhaohua said that whether Chinese enterprises should go out and decide power in the hands of their own enterprises, whether to go or leave the key to see what kind of products they produce and where the main markets are, as long as the enterprises do their products well, competitiveness will always exist.