Will Rural Taobao Become A "Rural Version" Tmall?

At present, it is not easy to judge whether rural Taobao will become a "rural version" Tmall, but at least it is not suitable for separation now.

"Tmall has not been completely separated from Taobao.

It still provides a diversion for Tmall. "In Wang Xiaoxing's view, the huge flow advantage is still the core competitiveness of Taobao.

In addition, Taobao has a high reputation and has a high penetration rate in the rural market. "Taobao's sinking into the rural market is undoubtedly the best choice."

However, Ali has laid the groundwork for the separation of rural Taobao.

Last year, on the eve of "double 11", Ali announced that rural Taobao would join the "double 11" war and launched village App.

In addition, rookie logistics began to try to solve the logistics problems in the rural areas. The star service program provides services for the traceability of agricultural products, while ant gold suits provide "rural farmers' loans to rural Taobao".

In fact, the rural electricity supplier market is still in its initial stage, but the recent big action of the electricity supplier has made the rural market rapidly warming up.

The market environment of rural Taobao is also more complex. Apart from Jingdong and other electricity giants, the traditional vertical electricity providers, such as orchard and original life, as well as the emerging e-commerce such as flavor network have already joined the war. Even the "rural version" micro businesses are stepping up their paving.

Analysts in the industry said

At present, the market does not usher in explosive growth like traditional electricity providers. "At present, it is still in the stage of education consumers".

In Wang Xiaoxing's view, Taobao has obvious traffic advantages in the rural electricity market competition, and has more abundant resources support. "The rural market is more complex, and the channel sink needs more cost input. This is not what other SMEs do not have."

However, the huge market space in the rural market has great attraction.

In particular, the traditional electricity supplier headed by Jingdong has begun to compete.

Among them, Jingdong still adopts consistent "

"Strategy" began to lay a large number of outlets in the rural market.

In addition, a large number of B2B enterprises of agricultural informatization also grow up in various regions quietly.

The reporter visited village App to see that the front page is not as dazzling as Taobao's home page, but according to the needs of the rural market, it has provided several commodities that rural consumers are more concerned about.

It is worth mentioning that in the rural Taobao App, a large number of factory flagship stores were provided, and some shops were also referred to as "official shops of rural Taobao".

This means that the rural Taobao has formed a difference between the model and the Taobao platform. In order to improve the confidence of the villagers, it is a form of "official endorsement".

Some analysts believe that under such circumstances, the final "leaving" of Taobao in rural areas may only be a renamed issue.

Wang Xiaoxing said that high quality agricultural products are facing more mature urban consumers. When they provide services, they need to distinguish the B terminal from the C end.

Pei Dapeng believes that under full competition, the Taobao system will not occupy a huge market share like the traditional electricity supplier.

Although Ali claims to invest tens of billions of funds in 3-5 years to power the rural electricity market, it is far from enough. In the future, it will face more competitive market environment.