Why Do Mao'S Shoes Get Red? Why Do Taobao'S Leaders Always Burst The Internet With Their Money?

These two days,

A pair of 133.8 Yuan made in China "hairy" shoes red network, triggering heated debate.

According to Vice President Lee in Davos, the shoes are not only affordable, but also "very warm" on their feet.

Some people joked that they should also buy a pair of "vice chairman of the same fund" to make contributions to China's quality.

In fact, in 2014, after President Xi's visit to Maldives, the travel agency took the opportunity to launch the "chairman of the same paragraph" Maldives free travel products, and obtained an ultra-high click through rate. Eleven Maldives tourism also took the lead quickly, and the number of travel agencies registered increased by 100%.

During the APEC meeting in 2014, Russian President Putin presented a Russian smart phone, YotaPhone2, to Chinese President Xi Jinping.

With the news broadcast, the Russian brand of YotaPhone immediately became popular, causing many netizens' attention.

Of course, the most popular is still the first lady, every time she visits, will form a hot spot of public opinion, and her dress products are more and more people's attention.

For example, during the visit to Europe, the pictures taken by his wife on mobile phones were sold on the Internet, and they were also regarded as important marketing resources by the relevant enterprises.

The earliest one came from the black leather handbag of the chairman's wife, which was a brand in Guangzhou.

Production, in a short period of time, this brand of similar packages will be sold out.

Since then, the "Chairman package" of baozi shop and the "prime minister's coffee" of the coffee shop are regarded as masterpieces of marketing.

It is said that some people are now stare at news and micro-blog, and will sell the same item on the same line at the first time.

For example, when the president and his wife visited Russia, they arrived in Russia for less than an hour, and the Internet had already been very quick.

Dozens of sellers then sold the banner of "the first lady with the same" and sold the lady's tattoo blue wool coat and black handbag when she arrived in Moscow.

In fact, not only in China, but in the world, the dress of leaders of every country will trigger a boom in the host country, but it will not be fast enough for China.

We can say that the use of leaders' clothing for the fastest time of speculation and sales behavior is also a marketing extreme performance, is an extension of the star's same way of sales, is a special case of event marketing in the Internet era.

The rapid popularity of the leaders reflects the popularity of the Internet in China. It is a way of communication between leaders and the masses. This popularity also reflects the close relationship and cordial gesture of leaders and ordinary people. It is an important milestone in China's political development.

At the same time, the popularity of leaders is the embodiment of China's strong manufacturing capability. Domestic brands become the first choice of leaders in daily and etiquette, and the quality of products is guaranteed. The brand is famous all over the world, and a large number of products are sold online in a short time.

Of course, intellectual property protection and product quality need to be taken seriously.

"Marketing behavior is not always a good thing. The same amount of online sales at the same time is indeed worth vigilance and governance.