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Children'S Wear Mini Peace Officially Divorced From Pacific Bird'S Men'S Independent Development

2016/3/21 21:03:00 68

Children'S WearBrandPacific Bird

In March 17th, the fourth "China's ten largest"

Children's wear

The "brand" award ceremony was held during the CHIC2016 spring exhibition, and Mini Peace picked up the trophy from the "brand forest".

"China's ten children's wear"

brand

The selection campaign aims at strengthening the brand awareness and intellectual property protection awareness of Chinese children's clothing enterprises, and further expanding the social awareness and social influence of Chinese original children's wear brands.

Chen Dapeng, executive vice president of China Apparel Association (left), director of Mini Peace channel, Zhou Bo (right)

It is reported that

Pacific bird

The children's clothing Mini Peace is the children's clothing brand, which was officially targeted at the national market in 2011. The children's wear department was formally established in the near future.

Mini Peace has made remarkable achievements in the short span of 5 years.

As of December 31, 2015, the retail sales of Mini Peace children's clothing reached 490 million in 2015, an increase of 104% over the same period last year, and the sales volume of the network reached 40 million yuan, compared with 12 million 920 thousand yuan in 14 years, an increase of 209.6% over the same period last year, and the number of stores nationwide reached 480.

Mini Peace 2016 Summer image blockbuster

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The Mini Peace product series is divided into Boy series (boys) and Girl series (girls).

The Boy series (boy) is inspired by childish interest, while emphasizing healthy comfort and making efforts to create "innocent and handsome" children's image.

The Girl series (girl) is elegant and dreamy, with exquisite and comfortable lines tailored to create a cute and smart child image.

In March 16th, Mini Peace &PEACEBIRD MEN 2016 Summer Disney authorized cooperation series for the first time appeared in the China International Clothing Fair (CHIC).

Mini Peace &PEACEBIRD MEN Whaam Experience Hall unveiled CHIC2016

Mini Peace, through its keen fashion sense, tailored tailoring, rigorous selection of materials and exquisite workmanship, shows the comprehensive combination of clothing details, design and fabric, presenting a more comfortable and healthy fashion concept for children.

In terms of fabric selection, Mini Peace cotton products basically choose COTTON USA, which is currently the world's leading supplier of cotton textile products.

It is understood that Taiping bird clothing will also consider working with DuPont and other more diversified technology providers to provide children with more lightweight, comfortable and healthy functional fabrics.

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Mini Peace X American cotton series exhibition

In addition, Mini Peace has followed the fashion appearance of Taiping bird clothing in its product design and style.

Shi Zhaoqi, general manager of children's wear department, said: "we are still very big in designing. Boys are playful, girls are dreamy, elegant and cute.

We hope to convey happiness through shops and products.

It is understood that the windows of Taiping bird's clothing can achieve 5-6 seasons a year.

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