Shandong Ruyi Group Or Strong Takeover Of Sandro Company

According to the latest news, in the near future, Shandong Ruyi group will buy the SMCP group of Sandro parent company with 1 billion 300 million yuan to develop the garment industry.

Headlines report: according to the latest news, Sandro, Maje and Claudie Pierlot brand parent company, France fashion group SMCP, or will sell shares to the Chinese listed company Shandong Ruyi group, involving an amount of up to 1 billion 300 million euros.

Private equity giant Kohlberg Kravis Roberts &Co. (hereinafter referred to as KKR group) accounts for 70% of SMCP group's shares.

The group said in October last year that it was evaluating its strategic choice in business to support the company's future growth and development.

According to three people familiar with the matter, KKR group is now interested in selling its stake to Shandong Ruyi group, a Chinese listed company.

In early March, news came out that SMCP group broke up with Chinese investors and sought to raise $190 million in Paris Euronext IPO.

However, the industry has revealed that the group often promotes the buyer's action by announces the potential way of IPO, so as to increase the urgency of the selling procedure.

Shandong

It owns 2 listed companies, the domestic A shares and the main board of Tokyo, Japan, and owns 20 wholly owned and holding subsidiaries. In 2011, its operating income was 15 billion 300 million yuan, ranking 374 of the 500 top Chinese enterprises, and its comprehensive competitiveness ranked five in the top 500 of China's textile and apparel industry.

News came out in January of this year that Ruyi group plans to buy SMCP of French fashion group, but has not disclosed the specific bid amount.

According to the relevant data, the paction involved an amount of up to 1 billion 300 million euros, which will include related debts.

If the paction is successful, it will become one of the latest Chinese enterprises to purchase high priced foreign assets, but this is still unknown.

Compared with other domestic fashion groups, Shandong Ruyi group is still unfamiliar to some American fashion investors.

According to the latest report released by SMCP group, total revenue in 2015 surged 33% to 675 million euros, while sales rose 11%.

According to the financial data, the group's sales increased by more than 20.5% in 2014, indicating that SMCP group has recorded an increase of more than 20% in fifth consecutive years.

The group plans to expand and will open 80 to 100 new stores in 2016.

Daniel Lalonde, President and chief executive officer of SMCP group, said the US, Greater China, the United Kingdom, Spain and Italy will become a priority market.

The Group believes that the development of the Chinese market is bigger. In the 2011-2020 years, the number of middle-class families in the region will increase from 33 million to 85 million, and these consumers will become the new target customers of the group.

By the end of the press release, SMCP group did not comment on the news, and the listed company Ruyi group did not stop issuing the purchase announcement.

Headquartered in Paris, France, the company valued more than 1 billion dollars.

At the beginning of this year, SMCP group expanded its stores in the Chinese market.

According to the data, China's sales account for 10% of the group's total sales.

As of December 31, 2015, the Group operates 1118 stores in 33 cities.