Leather Industry: Strive For "Three Changes" To Embrace The Future

In fact, due to the high degree of internationalization, the leather garment industry will also be adjusted earlier than other industries. Before adjusting the intensity to a great extent, it has taken the lead in building up after two rounds of cliff fall. Raw materials are showing signs of bottoming up, and the raw materials with mink as the representative have obvious capacity.

Facing the coming "

"How should we better meet the requirements?" he said, "there is a need for more extensive and in-depth changes in the whole industry." in particular, we need to change people, change their heads, and change content.

"The so-called" substitution "is that the industry needs more new generation of entrepreneurs to enter.

Ren said that as the two generation of entrepreneurs gradually entered the industry and even became the new leader, coupled with the young entrepreneurs who had been trained by the system fashion industry, the new generation entrepreneurs group of leather garment industry is emerging.

Changing the head means a revolutionary change in the concept of industry development. Fashion, internationalization, "Internet +", "design +" and "consumer sovereignty era" have become the trend of the industry. For enterprises, it can even be said that "those who shun the company will die".

"Changing content" includes the re integration and upgrading of the entire industrial chain: enterprises must be closer to consumers, fashion and more intimate in after-sales service in terms of product styles, structure, color and so on.

In the interview, a number of other industry experts said that

The price has dropped to a historical low, and it will usher in the honeymoon period of consumers' shopping benefits and low purchasing costs.

"With the strategy of" leather + Design + "promoted by Haining as the representative of the leather industry, the product development capability of the industry and the technological level of the production enterprises will continue to improve. In 2016, the leather industry will be able to provide consumers with real low price, excellent design and excellent quality.

This will bring more new hot spots to the leather garment industry in the new normal. "

Experts in the industry believe that

"It is noteworthy that information technology has quietly infiltrated into leather clothing products, for example, enterprises have tried to implant chips in clothing, so that consumers can understand the frequency of wear, washing and nursing needs of the product in time.

Experts in the industry say that the degree of "embrace the Internet" in leather clothing industry will no doubt be more in-depth, and its connotation is not only e-commerce, but also reflected in great changes in big data and cloud computing to the industrial chain.

Ren believes that after 5 years, the overall scale of leather and fashion industry will definitely be bigger than it is now. "But the traditional leather garment enterprises that fail to realize the" three changes "will probably disappear more than 60% in the future. This means that closely following the pace of development of the times and industries, the leather enterprises with priority to carry out" three changes "can find their own positioning and development space in the recovery market, and become a new round of excellent enterprises.